Trends: Social Media

Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

3 new social media advertising opportunities
Another quarter has come and gone, and in the social media space, that often means we’ve seen a handful of updates and enhancements. In Q1, for example, Facebook announced they’d selected a third-part … Read more

6 fast facts about TikTok.
TikTok offers users an endless stream of short videos, compiled in a curated feed that’s based on the content they find most engaging. From #booktok, #cleantok and #TikTokChallenge to #lifehack, #behi … Read more

How employees can become brand ambassadors.
As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more

3 links to share in your Instagram Stories
In Q4, Instagram granted a longstanding wish: the ability to share links in Stories. When this feature was first introduced, it was limited to verified accounts or those with a certain number of follo … Read more

3 changes to Facebook ads
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, f … Read more

Facebook advertising in 2022
To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… wer … Read more

Meet the micro-influencer: an affordable partner to help promote your products.
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking … Read more

Spotify’s ad-supported base soars, Amazon bias and 53% of Americans do this
Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read more

5 social media updates and enhancements
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read more