Trends: Social Media

Woman sits across from two other women, listening

Weekly Recap – September 11, 2020

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Young man wearing headphones and looking at smartphone screen

Weekly Recap – September 4, 2020

Twitch Lift Video viewing platform Twitch is gaining popularity in the U.S. amid the global pandemic and related lockdowns. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 millio … Read more

Image of a digital out-of-home display board.

Weekly Recap – August 14, 2020

Ooh Dooh Digital out-of-home (DOOH) is built for more than awareness and advertisers are adjusting budgets accordingly. This year DOOH ad spending will increase by 1.6%, and in 2021 it will rise by 19 … Read more

Man reading a newspaper.

Weekly Recap – July 17, 2020

Old News Americans appear to be losing some interest in the coronavirus outbreak. Per a Pew Research Center survey of 9,654 U.S. adults conducted June 4-10, fewer Americans say they are following the … Read more

Mom sitting on couch with two young children looking at a tablet.

Weekly Recap – July 10, 2020

Help Needed The global pandemic is pushing already stretched parents closer to the brink. Just when they’d gotten used to the daily work/life struggles, stay-at-home orders forced them to work from ho … Read more

In a COVID world, consumers are spending more time with media.

In a COVID world, consumers are spending more time with media.

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

6 visual trends for 2020.

6 visual trends for 2020.

Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the backgr … Read more

Three young women walking outdoors together.

Weekly Recap – May 22, 2020

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

Teenage girl holding a smart phone.

Weekly Recap – May 1, 2020

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Man holds smartphone in hand with social media image on screen.

Weekly Recap – April 24, 2020

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

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