At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Director Soujanya Settipalli took us behind the scenes of two … Read article
Social media moves fast, but so do the opportunities. Whether it’s longer videos, smarter search, or fresh platforms, a sound strategy is all about experimenting with purpose. To help keep our team sharp, Account Director Jennifer Kramer did a social … Read article
In today’s digital landscape, social media isn’t just about showing up, it’s about standing out. And by studying what brands across our clients’ industries are sharing, we discovered some key trends, tactics and takeaways – all of which can help … Read article
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing with quippy tweets on real-time topics, Twitter has had high usership … Read article
When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, especially younger ones, are utilizing social media … Read article
“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-based conversation app that loosely resembles rivaling Twitter. Threads debuted … Read article
Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for advertisers to target. But, to do … Read article
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is increasingly answering “social.” … Read article
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of their most successful, user-generated campaigns, #ShotoniPhone. … Read article
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide change, what will this season of … Read article
Aquariums are hubs for fun and discovery. But when the COVID pandemic shut down routines in 2020, these exploratory places were sadly a part of the long list. In Chicago, Shedd Aquarium’s quick thinking turned this unfortunate situation around. Even though … Read article
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm when they reintroduced the previous … Read article