Trends: Social Media

Should brands bail on X, formerly Twitter?

Should brands bail on X, formerly Twitter?

Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more

Why more consumers are doing their holiday shopping on social media

Why more consumers are doing their holiday shopping on social media

When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, es … Read more

Meta Threads

Meet Threads: Meta’s newest app and Twitter’s latest match.

“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more

Moms and media, as mothers take the lead in overall internet use

Moms and media, as mothers take the lead in overall internet use

Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read more

Q: Best brunch in Detroit? A: Ask social media… Gen Z does.

Q: Best brunch in Detroit? A: Ask social media… Gen Z does.

When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is in … Read more

Standout Social Media Campaign Apple

Standout Social Media Campaign Example #10: Apple

Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of the … Read more

Tis-the-season-to-shop

‘Tis the season to shop: 5 holiday shopping trends to look out for in 2022.

The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide … Read more

Standout Social Media Campaign Example #9: Shedd Aquarium

Standout Social Media Campaign Example #9: Shedd Aquarium

Aquariums are hubs for fun and discovery. But when the COVID pandemic shut down routines in 2020, these exploratory places were sadly a part of the long list. In Chicago, Shedd Aquarium’s quick thinki … Read more

Standout Social Media Campaign Example #8: Spotify

Standout Social Media Campaign Example #8: Spotify

With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more

Standout Social Media Campaign Example #7: Tourism Australia

Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, … Read more

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