Trends: Social Media

Weekly Recap – January 17, 2020

Brand Bests And Blunders Brand image is paramount to success. Bad experiences and bad business practices erode consumer confidence and trust (cough, Facebook, cough). It only takes one decent option f … Read more

Weekly Recap – January 10, 2020

See, Snap & Search Visual search is catching on among US internet users. Not yet mainstream, still more than half of US internet users said they are especially interested in using visual search wh … Read more

Weekly Recap – December 13, 2019

Red Up One in 10 consumers online are now using Reddit, the self-proclaimed front page of the internet. Mobile users are largely responsible for Reddit’s recent growth spurt, but it’s estimated that t … Read more

Do you “like” Instagram’s latest changes?

Have you ever posted a picture, received a low amount of likes and then deleted the picture? You posted the picture because YOU liked it. It shouldn’t matter what others think, and that’s what’s most … Read more

Weekly Recap – November 22, 2019

Controlled Substance Twitter is giving users greater control over their conversations by making “Hide Replies” available to all. The feature lets users to hide certain replies on their tweets, from th … Read more

Weekly Recap – November 1, 2019

Me, Worry? Like generations X and Z, Boomers like to share pics and updates with friends and family via social networks. But they’re more likely to fret about how their data is being used (Adobe “Voic … Read more

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Facebook fundraising 101: How to support nonprofits and personal causes.

Facebook fundraising 101: How to support nonprofits and personal causes.

Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching thems … Read more

Weekly Recap – October 4, 2019

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Fake friends: How influencer fraud is costing marketers millions.

Fake friends: How influencer fraud is costing marketers millions.

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

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