Trends: Social Media

5 social media updates and enhancements

5 social media updates and enhancements

What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read more

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more

Instagram is No Longer a Photo Sharing App

Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram … Read more

Man wearing headphone and speaking in to a microphone at a laptop

Which podcasts will break through? Twitter offers more subscriptions

Podcast Palooza The seventh annual IAB Podcast Upfronts wrapped up this month, leaving brands, agencies and buyers to ponder which podcasts will break through in the year ahead. The three-day event gi … Read more

Woman wearing earbuds and holding a mobile phone in a shop

Podcasting perseveres, Facebook Reels and Twitter gets to work

Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more

Man walking by a large poster advertising Harry’s.

Weekly Recap – March 19, 2021

Bottom Feeders The race to the bottom of the sales funnel begins with brand marketing. Branding is the foundation on  which enduring consumer relationship are made. Few purchases are made without prev … Read more

Mom works on a laptop on the floor with a baby by her side.

Weekly Recap – February 12, 2021

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Woman scrolling through TV shows on a mobile device

Weekly Recap – January 29, 2021

Next Binge Adults spent an extra hour per day on digital activities in 2020 than they did in 2019—nearly eight hours on the daily, per eMarketer reports. Total time online across all devices is expect … Read more

Image of social media icon of thumbs down

Weekly Recap – January 15, 2021

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Four people write 2021 with sparklers

Weekly Recap – January 8, 2021

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

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