Trends: Social Media

Mom sitting on couch with two young children looking at a tablet.

Weekly Recap – July 10, 2020

Help Needed The global pandemic is pushing already stretched parents closer to the brink. Just when they’d gotten used to the daily work/life struggles, stay-at-home orders forced them to work from ho … Read more

In a COVID world, consumers are spending more time with media.

In a COVID world, consumers are spending more time with media.

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

6 visual trends for 2020.

6 visual trends for 2020.

Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the backgr … Read more

Three young women walking outdoors together.

Weekly Recap – May 22, 2020

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

Teenage girl holding a smart phone.

Weekly Recap – May 1, 2020

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Man holds smartphone in hand with social media image on screen.

Weekly Recap – April 24, 2020

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

Social distancing elbow bump

Weekly Recap – March 20, 2020

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

People looking at smartphones

What brands can learn from the White Claw Summer and Popeyes crazes.

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more

Healthcare Checkup – February 2020

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

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