Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consumers’ experience. For Michigan Schools and Government Credit Union … Read article
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, but led by creative … Read article
As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A joke that hits home with viewers gives them … Read article
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why might just be annoying. But how do you … Read article
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-millionaires or just watching our boss leave work early in his … Read article
How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, most notably in the :30 TV spot titled “Password.” Created … Read article
DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agencies, TRY/APT, the spot opens on a … Read article
Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that creates goodwill and … Read article
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ community, BMO is doing more … Read article
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer prices from the previous … Read article
The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data stored on a blockchain that can be sold and … Read article
As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their … Read article