Trends: Financial Services
Humor in Financial Advertising, Example #4: Nationwide Building Society
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more
Humor in Financial Advertising, Example #3: E*trade
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more
Humor in Financial Advertising, Example #2: TD Bank
How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, … Read more
Humor in Financial Advertising, Example #1: DnB Nor
DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agenci … Read more
Funny Money: Using Humor in Financial Advertising
Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that … Read more
Canadian bank encourages people to deposit rainbows and donate dollars.
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read more
5 ways inflation is affecting consumer spending habits.
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more
What are NFTs and where are they going next?
The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data store … Read more
Weekly Recap – January 8, 2021
TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more
Weekly Recap – September 11, 2020
Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more