Trends: Financial Services

Woman sits across from two other women, listening

Weekly Recap – September 11, 2020

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Three young women walking outdoors together.

Weekly Recap – May 22, 2020

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

Weekly Recap – January 24, 2020

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

For the Love of Money

As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their financial supp … Read more

Surprise! 40% of college-bound kids don’t know they should be saving for school.

$25,290. That’s twenty-five thousand, two hundred ninety dollars. And that’s the average cost of annual tuition at an in-state public college. In the U.S., these costs are constantly increasing, but f … Read more

Weekly Recap – February 22, 2019

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

Weekly Recap – February 8, 2019

Cash Out Paying in cash is on the decline, at least for affluent consumers. Fewer Americans overall are paying with cash, according to a recent Pew Research Center survey. In a typical week, 29% of th … Read more

Weekly Recap – January 18, 2019

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more

What consumers expect from bank relationships today.

Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in b … Read more

Astrology and advertising: Do the stars affect consumer spending?

I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read more

Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.