Consumers are deep in their holiday shopping. The question is, where are they purchasing this year? After years of online shopping, many are rediscovering the benefits of in-person retail. But beyond the return to brick-and-mortar stores, there are new trends … Read article
When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, especially younger ones, are utilizing social media … Read article
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide change, what will this season of … Read article
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, it’s became a … Read article
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer prices from the previous … Read article
Hi, I’m Kaitlynn and I’ve been a copywriter at Brogan & Partners for eight years. Throughout that time, I’ve worked on accounts that run the gamut – healthcare, financial services, government, nonprofit and retail. And to do my job successfully, … Read article
Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is widely credited for continued rise of ad-supported listeners, per eMarketer reports. … Read article
The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “The people all look like ants!” Swap out ants for … Read article
Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to Forrester, eCommerce will drive two-thirds of U.S. retail growth by … Read article
To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying ways to help stop the spread. Here’s how brands big and … Read article
Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a social media site, Poshmark’s 60 million users create custom … Read article