Trends: Retail

A woman wearing headphones while using a mobile phone

Spotify’s ad-supported base soars, Amazon bias and 53% of Americans do this

Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read more

Man sitting on a bench reading a newspaper that covers his face.

Weekly Recap – February 26, 2021

Traditional Trusted More Traditional media formats are less popular, but more trusted. Print, radio and TV have lost consumers in recent years, but the traditional media formats have kept their trust. … Read more

Mobile phone capturing friends in a line

Weekly Recap – November 20, 2020

Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more

Woman diving onto a couch

Weekly Recap – October 30, 2020

Sick Fashion Mucinex is riding the third wave in style. The healthcare brand fronted by a virtual snot monster has introduced a six-piece fashion collection marked by the aforementioned animated blob. … Read more

Middle aged woman looking at her smartphone while standing in a kitchen

Weekly Recap – October 16, 2020

Impatient Retailers have long been held to Amazon-like digital service standards. Today consumers are looking to healthcare to step up online services, according to a Boston Digital survey. 41% of US … Read more

A stack of chocolate chip cookies and a glass of milk

Weekly Recap – October 9, 2020

Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more

Doctor in lab coat holding a mobile phone.

Weekly Recap – October 2, 2020

Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more

Frontline Giant Dog

Guerrilla Marketing Example #6: Frontline Giant Dog

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read more

Woman sits across from two other women, listening

Weekly Recap – September 11, 2020

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Woman sitting in front of laptop and holding smartphone.

Weekly Recap – June 26, 2020

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

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