COVID campaign aims to ease veteran stress
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read more
Weekly Recap – September 18, 2020
Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more
Social Marketing Example #15: Michigan State Police – Look Again Human Trafficking
It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read more
Social Marketing Example #12: “Enough SAID” Brochure
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more
Michigan is banning flavored e-cigarettes and misleading ads.
E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoptio … Read more
Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more
Weekly Recap – January 18, 2019
You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more
Weekly Recap – November 2, 2018
Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more
What people ask smart speakers most.
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more
Weekly Recap – June 8, 2018
As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more