At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Director Soujanya Settipalli took us behind the scenes of two … Read article
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natural fit. Our government marketing work … Read article
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a group as diverse as our population. Especially when it … Read article
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavior change requires research into the psychology … Read article
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between government services and resources to the people who need … Read article
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division does for trees. Our research … Read article
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a message they’ve heard countless times before: Don’t drink and drive. The … Read article
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, but led by creative … Read article
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding upon other challenges they may face. Which is why our client, Michigan … Read article
It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the Michigan State Police and Department of Justice … Read article
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test all the kits and investigate all the … Read article
E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoption (bulky and unstylish), e-cigarette brands were nonetheless aggressively marketing to young consumers. They lured … Read article