Trends: Cause Marketing

Weekly Recap – November 16, 2018

Parental Optimism Doing better than your folks was once a standard benchmark of American life. But that hasn’t been the case for a while. About 50% of consumers born in 1984 were earning more at age 3 … Read more

What marketers can expect in 2019: Cause marketing.

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read more

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Why cause marketing should be your top priority.

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read more

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Weekly Recap – May 18, 2018

Facebook is empowering youth…or is trying to at least. While the Book might need to use some more complex tactics to stay alive among teens, ads don’t. Why some of the best ads are the most simple. … Read more

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Weekly Recap – April 13, 2018

Plans for Earth Day? Adidas does and it’s sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they’re expanding their business. Looking to expand yours? Perha … Read more

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Weekly Recap – March 9, 2018

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more

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Weekly Recap – March 2, 2018

Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more

Weekly Recap – January 5, 2018

Will 2018 top the engagement seen in 2017? Check out this review of last year’s most engaging social content, and start thinking about how to top it this year. Cause marketing. Don’t miss Matter Unlim … Read more

Brogan’s best ad campaigns of 2017.

We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read more

Weekly Recap – December 29, 2017

In the final days of 2017, we’re looking at a few more brands that caught our attention this year. A couple weeks ago, we shared the biggest fails of brands that approached politics. Duracell shows us … Read more

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