Weekly Recap – April 13, 2018

Ellyn Davidson 04/12/18 - 8:34 pm

Plans for Earth Day? Adidas does and it’s sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they’re expanding their business. Looking to expand yours? Perhaps, it’s time to answer this: Is youth or experience the key to a successful decision-making team? Turns out, it’s a trick question. However, one thing’s for certain, women use their phones for far more than just communicating.

DETAILS, Please

Adidas is gearing up for Earth Day. The brand partnered with Major League Soccer and Parley for the Oceans to create Earth Day soccer jerseys from upcycled plastic ocean waste. See why this partnership represents everything that is beneficial in cause-based collaborations.

The future of work. The biggest barriers blocking multi-generational teams aren’t differences but biases. Research shows Millennials, Gen Xers and Baby Boomers make better decisions together.

It’s getting harder to label Uber just a ride-hailing company. Uber launches its own car-sharing service, Uber Rent. But that’s not all. Check out the rest of the new partnerships the company announced this week.

Smartphones are a millennial woman’s constant companion. Alarm clock, news, budgeting, you name it; women use their phone for it. Take a look at the stats that show why you should lean into the disruption these devices can wield.

Meanwhile, back at the RANCH

Should Weight Watchers market to teens? It’s no secret that America has a weight problem. Is it ethical to market diets to kids? Why public health efforts fall short.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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