Great Expectations Websites are working even harder today, thanks in large part to the global pandemic. Retail sites are carrying the greatest burden. U.S. click-and-collect ecommerce sales will jump … Read more

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

Sticky Situaton? Has consumer behavior been forever changed by the coronavirus outbreak? And if so, which behaviors? Touchless payments? Online shopping? Intentional OCD? Marketers want to know. There … Read more

We’re Listening Nearly a third of Americans tune in to a podcast monthly. This according to Edison Research and eMarketer studies. Listenership in the U.S. this year is expected to reach 105 million, … Read more

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

Best Behavior A crisis can bring out the best in brands. Take Trader Joe’s. Beginning as early as last week, the grocer implemented changes to protect employees and customers from COVID-19. They reduc … Read more