Bottom Feeders The race to the bottom of the sales funnel begins with brand marketing. Branding is the foundation on  which enduring consumer relationship are made. Few purchases are made without prev … Read more

Traditional Trusted More Traditional media formats are less popular, but more trusted. Print, radio and TV have lost consumers in recent years, but the traditional media formats have kept their trust. … Read more

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Next Binge Adults spent an extra hour per day on digital activities in 2020 than they did in 2019—nearly eight hours on the daily, per eMarketer reports. Total time online across all devices is expect … Read more

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more

You Again YouTube is the most-used digital video platform in the US. In 2020,  95% of US OTT video viewers will watch YouTube at least monthly, besting Netflix (75%) and others, according to eMarketer … Read more

Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more

Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more