Trends: Weekly Recap

Middle aged woman looking at her smartphone while standing in a kitchen

Weekly Recap – October 16, 2020

Impatient Retailers have long been held to Amazon-like digital service standards. Today consumers are looking to healthcare to step up online services, according to a Boston Digital survey. 41% of US … Read more

A stack of chocolate chip cookies and a glass of milk

Weekly Recap – October 9, 2020

Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more

Doctor in lab coat holding a mobile phone.

Weekly Recap – October 2, 2020

Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more

Hand holding a TV remote with screen in background.

Weekly Recap – September 24, 2020

Cord-Free By year end, 31.2 million US households will have cut the cable TV en masse. Relatedly, 6.6 million households will cancel their pay TV subscriptions. By 2024, more than one-third of US hous … Read more

: A woman is being filmed by another woman, using a smartphone

Weekly Recap – September 18, 2020

Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more

Woman sits across from two other women, listening

Weekly Recap – September 11, 2020

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Young man wearing headphones and looking at smartphone screen

Weekly Recap – September 4, 2020

Twitch Lift Video viewing platform Twitch is gaining popularity in the U.S. amid the global pandemic and related lockdowns. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 millio … Read more

Influencers maintain their sway during COVID by flipping their game.

Weekly Recap – August 28, 2020

This Sway Forward Influencers have managed to sustain or grow engagement rates during the pandemic. Part of their success is due to the rise in social media since the outbreak. Absent in-person social … Read more

Image of a digital out-of-home display board.

Weekly Recap – August 14, 2020

Ooh Dooh Digital out-of-home (DOOH) is built for more than awareness and advertisers are adjusting budgets accordingly. This year DOOH ad spending will increase by 1.6%, and in 2021 it will rise by 19 … Read more

Middle aged man sitting on a couch, leaning back.

Weekly Recap – August 7, 2020

Yay, Boomer The pandemic has caused financial harm to every demographic, but Boomers are faring better than most. Per eMarketer reports, Boomers went into the pandemic more financially stout than othe … Read more

Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.