Trends: Weekly Recap

Weekly Recap – June 7, 2019

Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

Weekly Recap – May 31, 2019

Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more

Weekly Recap – May 24, 2019

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Weekly Recap – May 17, 2019

Text-To-Door Walmart attempts to get ahead of the curb with text-to-door purchasing. Walmart is creating a new text-to-door shopping experience in hopes of beating competitors to the porch. The retail … Read more

Torso of a woman holding a mug that reads like a boss

Weekly Recap – May 10, 2019

Raise Expectations Gen Z expects a promotion within their first year of employment. A study of 1,000 Gen Z survey-takers ages 18 to 23 revealed that 76% expect a promotion within their first year at a … Read more

Weekly Recap – May 3, 2019

Why Me? Why Facebook, why? In its quest to prove transparency, Facebook in April started rolling out a new feature called “Why am I seeing this post?” It’s an extension of the recently debuted “Why am … Read more

Weekly Recap – April 26, 2019

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

Young couple lying on grass looking a map.

Weekly Recap – April 19, 2019

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more

Weekly Recap – April 12, 2019

Streaming Fans Consumers prefer to stream music rather than buy vinyl and CDs. Vinyl may be making a comeback, but its popularity is dwarfed by streaming platforms, according to the Recording Industry … Read more

Millennials and Gen Z share similar values, except when it comes to discretionary spending. Millennials want financial advice from humans not robots. Parents love to share details of their kids’ lives on social media, but sharenting may not be safe.

Weekly Recap – April 5, 2019

Material Gen If you give a Millennial $1,000… She would likely buy an experience, something shareable and bucket list worthy. If you give a Gen Zer a $1,000, she would likely buy a brand, something th … Read more

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