Expertise that’s built on experience and trust.
For over 35 years, we’ve proven ourselves as a true partner that delivers real results. We pride ourselves on nurturing long term client partnerships, but are also happy to help with projects. As a mid-size agency, we offer the branding expertise and metrics of a big agency with the nimbleness and entrepreneurial mindset of a small digital boutique.
With advertising and algorithms constantly evolving, you need a thought leader with the experience and expertise to guide you to the right insights, messages and media mix that will break through. Our people and proven process makes the journey easy. And that journey begins with a conversation. So let’s talk…reach out to Ellyn Davidson.
Who are you? What makes you special? And why should people care? When it comes to crafting the articulation of your brand, making it genuine and meaningful to your employees and customers, we’re the experts. From naming and logo projects to full-on, multi-media campaigns, our True Results Process guides us as we work together to deliver big creative ideas rooted in strategy, steeped in authenticity, and primed to set you apart and get results. Finally, to ensure your branding is consistent within all your marketing communications, we create brand standards to make sure every communication is consistently on brand.
Research & Strategy
Before we craft and create, we do our homework. Our discovery process starts with a deep dive into your marketing assets, channels, strategic and operational plan, analytics and competitive space. From one-on-one in-depth interviews with your leadership and key stakeholders to focus groups and qualitative online surveys, we uncover insights. We combine this information with insights about your target audience gleaned from proven resources—Scarborough Research, eMarketing, Insider Intelligence and our own proprietary Brogan Talks to Women Panel—to craft strategies and creative concepts that will bring your brand to life.
Creative: Brogan has a long history of creating award-winning work. But more importantly, it wins where it counts: with results. Anyone can make an ad, but it takes experience and expertise to make effective advertising campaigns that integrate seamlessly across the consumer journey. Whether it’s to build awareness, grow sales or create behavior change, our proven creative team delivers the goods.
Our tools, such as Scarborough Research, eMarketer and Nielsen ratings data, play an important role in leading us to the right communication mix. We’re an official Google Partner, so we know how to help your customers find you faster. And we’ll work with you to develop media strategies that maximize website traffic, engagement, conversions and results. Using data, we find your best vehicles to reach your target audience, implement retargeting strategies to follow their journey and use performance analytics to optimize and refine along the way to ensure your message is breaking through and reaching goals (or exceeding them).
With social media, consumers have more power than ever before to be brand influencers. And our job is to positively engage with these influencers to create helpful, shareable content. We have deep expertise in social media strategy, content creation, monitoring, and metrics. We maximize existing and emerging tactics and optimize content to drive traffic to your website to create conversions.
Converting prospects to purchasers is a painstaking process that requires planning, organization, analysis and continuous improvement. We design marketing automation programs for clients who want to enrich consumer relationships by anticipating their needs and wants. When done thoughtfully marketing automation not only sells, it builds loyalty and referrals.
Your website is your most important salesperson. It’s out there selling you 24/7/365. So what is yours saying? How is the user experience? Are people clicking, engaging and contacting you? Your website is your workhorse. We make it work harder and smarter for you. Built around your key objectives, your audience, your brand and your calls to action, we help it accelerate traction and increase conversions.
Your employees are your brand ambassadors. So you want to make sure you are all the same page, reading from the same script and living your core values. And that takes communication and repetition. We will help you personalize communications to your internal audiences and key stakeholders in a way that keeps them engaged, motivated and on brand.
Public Relations Alliance
Combine our marketing expertise with the proven public relations prowess of Martin Waymire and you have a team that you can trust to deliver. As one of the top public relations firms in Michigan, Martin Waymire has a passion for creating and managing award-winning PR and advocacy campaigns that make Michigan a better place. Together we deliver decades worth of experience, deep insight into issues affecting Michigan, and a track record of success.