A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Humor in Financial Advertising, Example #4: Nationwide Building Society
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more
We asked an AI platform to write a blog post about Brogan & Partners.
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for M … Read more
Q: Best brunch in Detroit? A: Ask social media… Gen Z does.
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is in … Read more
Help us crack our Mystery Trip 2023 clues before we leave this weekend.
Brogan & Partners’ annual Mystery Trip is quickly approaching. This weekend, we’re taking off to an undisclosed destination with our team members turned friends. As usual, much of the trip is unkn … Read more
Humor in Financial Advertising, Example #3: E*trade
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more
Brogan Gives Back 2022
Our community is overflowing with organizations and areas of need. It’s also overflowing with kindness from people willing to lend a hand. Throughout 2022, we encountered so many people and projects t … Read more
Humor in Financial Advertising, Example #2: TD Bank
How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, … Read more
Affiliate marketing: why its popularity continues to rise.
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on Yo … Read more
Humor in Financial Advertising, Example #1: DnB Nor
DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agenci … Read more
Funny Money: Using Humor in Financial Advertising
Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that … Read more