How to make advertising more inclusive to people with disabilities

How to make advertising more inclusive to people with disabilities

Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in f … Read more

Broganites are giving back, with gift cards totaling $10,000

Broganites are giving back, with gift cards totaling $10,000.

At Brogan & Partners, we give our all to our clients. And we give 5% back to our communities. Because our personal and professional passions are making a positive difference in people’s lives, we … Read more

Goshen Center for Cancer Care, Share a Stool.

Healthcare Advertising Example #8: Goshen Center for Cancer Care, “Share a Stool.”

There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To ed … Read more

3 web trends to avoid

3 web trends to avoid

In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website th … Read more

Healthcare Advertising Example #7: Sutter Health

Healthcare Advertising Example #7: Sutter Health

“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more

Johns Hopkins Medicine

How did Johns Hopkins become the most trusted health system in the US?

By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trus … Read more

Healthcare Advertising Example #6: HomeCare Association of Louisiana, “Young at Home.”

None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentime … Read more

How Renown Health created a renowned senior loyalty program.

How Renown Health created a renowned senior loyalty program.

If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling … Read more

Bayer Battle in the Bone

Healthcare Advertising Example #5: Bayer Battle in the Bone

Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when p … Read more

7 best practices for display ads

7 best practices for display ads

Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital adver … Read more

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