Healthcare Advertising Example #2: New York Presbyterian Hospital

Healthcare Advertising Example #2: New York Presbyterian Hospital

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more

Creative HealthCare Advertising Blog Series

Just what the doctor ordered: 10 examples of creative healthcare advertising.

Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relata … Read more

Instagram is No Longer a Photo Sharing App

Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram … Read more

5 Key Takeaways from MSHPM’s “Responding to Social Disparities in HealthCare”

MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive … Read more

Tourists bike in Copenhagen

Brand and Performance Marketing, Vikings and Bike Things

Brand V. Performance Brand and performance marketing are two different but equally important drivers of business success. Brand marketing’s job is win consumer attention and consideration, while perfo … Read more

Man wearing headphone and speaking in to a microphone at a laptop

Which podcasts will break through? Twitter offers more subscriptions

Podcast Palooza The seventh annual IAB Podcast Upfronts wrapped up this month, leaving brands, agencies and buyers to ponder which podcasts will break through in the year ahead. The three-day event gi … Read more

Woman wearing earbuds and holding a mobile phone in a shop

Podcasting perseveres, Facebook Reels and Twitter gets to work

Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more

Man walking by a large poster advertising Harry’s.

Weekly Recap – March 19, 2021

Bottom Feeders The race to the bottom of the sales funnel begins with brand marketing. Branding is the foundation on  which enduring consumer relationship are made. Few purchases are made without prev … Read more

Man sitting on a bench reading a newspaper that covers his face.

Weekly Recap – February 26, 2021

Traditional Trusted More Traditional media formats are less popular, but more trusted. Print, radio and TV have lost consumers in recent years, but the traditional media formats have kept their trust. … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.