esports is gaining popularity but the pandemic has done little to motivate new viewers.

Weekly Recap – July 31, 2020

E’S No Game Changer The pandemic has significantly disrupted traditional sports, but it’s done little to motivate new esports fans (May 2020 CivicScience poll). Per the study, 10% of US adults ages 18 … Read more

Man reading a newspaper.

Weekly Recap – July 17, 2020

Old News Americans appear to be losing some interest in the coronavirus outbreak. Per a Pew Research Center survey of 9,654 U.S. adults conducted June 4-10, fewer Americans say they are following the … Read more

Mom sitting on couch with two young children looking at a tablet.

Weekly Recap – July 10, 2020

Help Needed The global pandemic is pushing already stretched parents closer to the brink. Just when they’d gotten used to the daily work/life struggles, stay-at-home orders forced them to work from ho … Read more

5 brands supporting to healthcare workers.

5 brands supporting healthcare workers.

In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus … Read more

Woman sitting in front of laptop and holding smartphone.

Weekly Recap – June 26, 2020

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

Brands and racial justice: Why companies should show support.

This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read more

In a COVID world, consumers are spending more time with media.

In a COVID world, consumers are spending more time with media.

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

Smiling pregnant woman with man in foreground

Weekly Recap – June 12, 2020

Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more

Woman jumping off rocks into water.

How consumers will (and won’t) be spending their summer.

Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read more

Mom comforts toddler

Weekly Recap – June 5, 2020

Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

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