Sonic logos: The evolution of the advertising jingle.

Sonic logos: The evolution of the advertising jingle.

When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more

In our spending era: A summer 2023 recap

In our spending era: A summer 2023 recap

Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized … Read more

Meta Threads

Meet Threads: Meta’s newest app and Twitter’s latest match.

“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more

Mike Hull, Make-A-Wish

How raising a glass helped us raise over 23K for Make-A-Wish Michigan.

Mike Hull, President & CEO of Make-A-Wish Michigan, delivers a moving speech. Thanks to the help of our clients, vendors, friends and family, our wish came true: Brogan & Partners raised over … Read more

5 reasons to attend our annual wine tasting.

On July 12, we’re raising a glass for Make-A-Wish Michigan, and we invite you to join us. Mark your calendar for an evening of wine, appetizers, silent auction items and socializing as we work to rais … Read more

Netflix’s password sharing crackdown sparks frustration and profits.

Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more

AI tools for advertising: The good, the bad & the downright hilarious.

The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more

QR capabilities head skyward in 2023

PHOTO: BILIBILI Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scan … Read more

I spent two months with an AI Chatbot. Here’s where it was useful… and where it fell flat.

What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math … Read more

Moms and media, as mothers take the lead in overall internet use

Moms and media, as mothers take the lead in overall internet use

Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read more


Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.