Trends: Healthcare

In homage to the queen, get a “Ma’ammogram,” please.

A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more

How Meta is improving accessibility and inclusivity in 2022

How Meta is improving accessibility and inclusivity in 2022

According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more

Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar

Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar

If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my … Read more

Key takeaways from the SHSMD Dementia Caregiver Online Community webinar

Key takeaways from the SHSMD Dementia Caregiver Online Community webinar

If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available … Read more

Decreasing margins and budgets: What’s a hospital marketing director to do?

Decreasing margins and budgets: What’s a hospital marketing director to do?

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

Healthcare Advertising Example #10: Mayo Clinic, “You Know Where to Go.”

What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’ … Read more

Older woman smiling

Healthcare Advertising Example #9: Henry Ford Health System, “Helen’s Heart”

Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, t … Read more

How to make advertising more inclusive to people with disabilities

How to make advertising more inclusive to people with disabilities

Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in f … Read more

Goshen Center for Cancer Care, Share a Stool.

Healthcare Advertising Example #8: Goshen Center for Cancer Care, “Share a Stool.”

There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To ed … Read more

Healthcare Advertising Example #7: Sutter Health

Healthcare Advertising Example #7: Sutter Health

“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more

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