From who’s seeking care to how they expect to receive it, healthcare is transforming fast. In a recent presentation to the agency, Account Director Angela Stankoff explored the biggest changes driving that shift… and what they mean for patients, providers … Read article
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavior change requires research into the psychology … Read article
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between government services and resources to the people who need … Read article
We’ve worked on the HAP brand a few times in our agency’s long history. And as Michiganders, many of us had lived with it as well as our health plan. So when we worked on a new brand campaign for … Read article
As we approach our 40th birthday, we are grateful for so many clients and the opportunities they have provided us in making a positive difference in people’s lives. Looking at the road travelled, this has been most prevalent through our … Read article
Our Panoramic Healthcare Marketing approach is powerfully seasoned by our expertise in engaging with the aging. As well as those who care for them. We treasure the work we’ve created to help older adults (not “seniors!”) navigate the health care … Read article
When it comes to our mental health, we can be in a variety of places and phases, individual to experience, demographics, health status, and a host of other influencing factors. We may be looking for a little boost in our … Read article
Think back to March 2020. As the coronavirus started to make its way around the world, the air was thick with fear and worry, and our hearts were burdened by the unknown. With such limited information, everything from grocery shopping … Read article
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, but led by creative … Read article
If you missed the NRC Health 2024 Experience Perspective webinar last week or haven’t had a chance to leaf through the 50-plus page report, below are six key takeaways to help keep you conversationally current at your next healthcare marketing … Read article
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — here are my key takeaways: “AI helps … Read article
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Director of Marketing for Doctor Podcasting, here are my top nine … Read article