Trends: Healthcare

How are employers supporting soon-to-be parents?

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more

Game On Cancer: Let’s cheers on a great cause.

It’s estimated by the American Cancer Society that more than 1.7 million Americans will be diagnosed with cancer in 2019. However, our client, Henry Ford Health System, is celebrating five years of sa … Read more

Weekly Recap – June 28, 2019

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

A healthcare marketer’s patient experience.

Patient experience. Two words we hear a lot about as healthcare marketers yet may have very little personal experience with. Until we, or someone we love, becomes the patient. I’ve spent a lot of time … Read more

Weekly Recap – April 26, 2019

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

6 top takeaways from MSHPM Conference 2019

We were thrilled to sponsor and attend the annual MSHPM conference earlier this month in Lansing. In case you were unable to attend this year, here are our 6 top takeaways from this enlightening event … Read more

The latest YouTube trend benefits mental health? We’re listening.

Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read more

Weekly Recap – January 25, 2019

Dr. Who? Patients may use Amazon AI for insight on healthcare. Amazon is advancing further into healthcare services with Comprehend Medical, an artificial intelligence service that processes data from … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 28, 2018

Demanding Healthcare consumers will expect more from providers in 2019. Frustration with the healthcare system will prompt more consumers to advocate for themselves, according to Gartner Iconoculture … Read more

Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.