Trends: Healthcare

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

The Brogan Bunch: Staying connected during a pandemic.

On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more

Social distancing elbow bump

Weekly Recap – March 20, 2020

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

During the coronavirus outbreak, Americans are quarantining and quaran-streaming.

During the coronavirus outbreak, Americans are quarantining and quaran-streaming.

In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. Bu … Read more

Woman holding cleaning supplies.

Weekly Recap – March 13, 2020

Viral Behavior The coronavirus is changing consumer behavior in store and online. Somewhere between outbreak and pandemic, the coronavirus began messing with consumer behavior in the U.S. We’re going … Read more

The crisis of coronavirus: See how brands are trying to stop the spread.

The crisis of coronavirus: See how brands are trying to stop the spread.

To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more

Corona: The unlikely victim of the coronavirus.

Corona: The unlikely victim of the coronavirus.

In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more

Healthcare Checkup – February 2020

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.