Trends: Healthcare

Healthcare Advertising Example #2: New York Presbyterian Hospital

Healthcare Advertising Example #2: New York Presbyterian Hospital

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more

Creative HealthCare Advertising Blog Series

Just what the doctor ordered: 10 examples of creative healthcare advertising.

Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relata … Read more

5 Key Takeaways from MSHPM’s “Responding to Social Disparities in HealthCare”

MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive … Read more

Woman wearing earbuds and holding a mobile phone in a shop

Podcasting perseveres, Facebook Reels and Twitter gets to work

Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more

FutureScan Health Care Trends and Implications 2021-2026

7 key takeaways from SHSMD FutureScan 2021 Webinar

Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming health … Read more

Mom works on a laptop on the floor with a baby by her side.

Weekly Recap – February 12, 2021

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Image of social media icon of thumbs down

Weekly Recap – January 15, 2021

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Two women sitting in a living room recording a podcast

Weekly Recap – December 18, 2020

Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more

Image of screen with the email icon

Weekly Recap – November 13, 2020

Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more

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