Trends: Brogan

Weekly Recap – August 30, 2019

Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more

Life lessons by Brogan: 9 things I learned during my summer internship

Reflecting on my summer internship at Brogan & Partners, I realized how much I’ve changed in the past year. Truly, it was in comparing the work I did last summer and this summer, and the responsib … Read more

Weekly Recap – August 23, 2019

Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more

Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.

“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more

Surprise! 40% of college-bound kids don’t know they should be saving for school.

$25,290. That’s twenty-five thousand, two hundred ninety dollars. And that’s the average cost of annual tuition at an in-state public college. In the U.S., these costs are constantly increasing, but f … Read more

Millennial moms are cultivating kindness. Here’s how.

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more

Young woman looks at image in phone.

Weekly Recap – July 12, 2019

Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more

Game On Cancer: Let’s cheers on a great cause.

It’s estimated by the American Cancer Society that more than 1.7 million Americans will be diagnosed with cancer in 2019. However, our client, Henry Ford Health System, is celebrating five years of sa … Read more

Torso of a woman holding a mug that reads like a boss

Weekly Recap – May 10, 2019

Raise Expectations Gen Z expects a promotion within their first year of employment. A study of 1,000 Gen Z survey-takers ages 18 to 23 revealed that 76% expect a promotion within their first year at a … Read more

Turning teambuilding into an adventure: Brogan takes Camp Tamarack.

Think back to the third day of your job… nothing out of the ordinary right? At Brogan, my third day consisted of having to get all employees across an imaginary pond filled with alligators with only … Read more

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Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.