About Brogan & Partners: What we do.
Brogan & Partners is a full-service advertising agency with more than 40 years of experience delivering results. Rooted in healthcare and government, we’ve also been trusted across education, financial services, utilities, nonprofit and other mission-driven sectors. We ground every engagement in research and strategy, elevate it through creative and digital and deliver measurable outcomes through efficient media placements. Our purpose is to make a positive difference in people’s lives—the lives of our clients, our partners, our team members, and the audiences we all serve.
Brogan & Partners core values: Who we are.
These core values shape our culture, our work and our partnerships:
- Live with integrity: Being open, honest and transparent leads to healthy partnerships and better work.
- Cheerful and joyful: A positive attitude produces better ideas and an uplifting workplace.
- Hunger for success: Constantly striving for the best outcomes for our clients, our partners, and our agency.
- Think creatively: Looking beyond the status quo to find innovative new ideas and approaches.
- Win as a team: No divas here — collaboration, support, and partnership get things done.
Founded in 1984 by Marcie Brogan and led today by CEO Ellyn Davidson, Brogan & Partners combines the depth of a large agency with the agility of a creative boutique. Our entrepreneurial mindset keeps us ahead of trends, in tune with evolving audience insights, and focused on what works in the real world. As a certified Women’s Business Enterprise (WBE) and Women Owned Small Business (WOSB), we’re committed to meaningful impact for every organization we serve and every community they reach.
A partnership with Brogan gives your organization award-winning creative rooted in research and strategy, seasoned account leadership and media execution that is both precise and results driven. Our True Results Process provides a proven framework for creating awareness, educating audiences and inspiring action. This framework, combined with four decades of experience creating and implementing successful campaigns, allows us to deliver solutions that are quick, effective and efficient. With a satisfaction guarantee, we stand proudly behind our work.
Brogan & Partners history: Our company through the years.
Brogan & Partners: Our commitment to diversity, equity and inclusion in our culture and work.
At Brogan & Partners, our purpose is to make a positive difference in people’s lives. This includes the people who work here, the partners we collaborate with, and the audiences we serve through our campaigns. Because meaningful marketing requires meaningful inclusion.
Internally, we foster a culture where people of all backgrounds feel valued and supported. Our team reflects a diversity of race/ethnicity, religion/beliefs, gender/sexual identity, age, culture and lived experience. We strive to create an environment where everyone can bring their authentic self to work, because true inclusion fuels fresh thinking, innovation and better outcomes for our clients.
Externally, our commitment shows up in the work we deliver every day. The communities we serve across Michigan and beyond are richly diverse, and so are the campaigns we create. Whether building multicultural creative, developing culturally relevant messaging or reaching communities that are historically underserved or overlooked, we lead with cultural understanding — not assumptions. Our approach ensures representation, authenticity and impact across every touchpoint. Learn more about our Multicultural Marketing & Hard‑to‑Reach Audience Marketing expertise.
Could Brogan be the right cultural fit for your company? Let’s talk. Reach out to CEO, Ellyn Davidson and let’s start a conversation.