Trends: Healthcare

Weekly Recap – May 29, 2020

Great Expectations Websites are working even harder today, thanks in large part to the global pandemic. Retail sites are carrying the greatest burden. U.S. click-and-collect ecommerce sales will jump … Read more

Three young women walking outdoors together.

Weekly Recap – May 22, 2020

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

A couple wearing personal protection masks embrace in public

Weekly Recap – May 15, 2020

Sticky Situaton? Has consumer behavior been forever changed by the coronavirus outbreak? And if so, which behaviors? Touchless payments? Online shopping? Intentional OCD? Marketers want to know. There … Read more

Little boy wearing headphones

Weekly Recap – May 8, 2020

We’re Listening Nearly a third of Americans tune in to a podcast monthly. This according to Edison Research and eMarketer studies. Listenership in the U.S. this year is expected to reach 105 million, … Read more

Watching TV at home.

COVID-19 is challenging media plans. Why brands should advertise.

The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Wor … Read more

Man holds smartphone in hand with social media image on screen.

Weekly Recap – April 24, 2020

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

Weekly Recap – April 17, 2020

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

Woman wearing surgical mask.

Weekly Recap – April 10, 2020

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

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