Healthcare Advertising Example #9: Henry Ford Health System, “Helen’s Heart”

Abigail McGrath 12/07/21 - 4:59 pm

Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is.

Luckily, that’s exactly what Henry Ford Health System (HFHS) delivers.

Helen’s Heart” shows why patients across Michigan and across the country come to HFHS for their innovative pathways to heart care. The Henry Ford Heart & Vascular Institute and its internationally renowned team pioneer new treatment methods for complex heart cases. They use 4D imaging and 3D printing to personalize treatment to each patient’s anatomy. It improves the quality of care, and it improves outcomes, too.

Why we love it

The best healthcare spots don’t just sell medical jargon or emotion… they get to the heart of both. Our Brogan & Partners team concepted this spot to do just that. It pulls the audience into beautiful imagery of a patient’s life, from childhood memories in the kitchen to car rides with her first love. Voiceover tells the story, but also shares Henry Ford’s innovative approach and expertise.

Additional digital, rich media and outdoor elements led to a landing page where patients could easily learn more about the Heart & Vascular Institute, schedule video visits and take a five-minute quiz to discover their heart risk.

It’s education and emotion at its finest. It pulls at the heartstrings. It shows why HFHS beats the competition in cardiology care. And that’s why we heart this spot.

This is post #9 in our blog series: Just what the doctor ordered: 10 examples of creative healthcare advertising.

Blog Category: Healthcare Hospitals

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