Trends: Generational

Smiling pregnant woman with man in foreground

Weekly Recap – June 12, 2020

Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more

Little boy wearing headphones

Weekly Recap – May 8, 2020

We’re Listening Nearly a third of Americans tune in to a podcast monthly. This according to Edison Research and eMarketer studies. Listenership in the U.S. this year is expected to reach 105 million, … Read more

Teenage girl holding a smart phone.

Weekly Recap – May 1, 2020

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Weekly Recap – April 17, 2020

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

The rise of resale, social selling and online shopping.

The rise of resale, social selling and online shopping.

Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more

Group of teens.

Weekly Recap – February 28, 2020

Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more

Healthcare Checkup – February 2020

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

Two sets of hands holding game control devices, facing a TV screen.

Weekly Recap – February 21, 2020

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.