Trends: Generational

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

The rise of resale, social selling and online shopping.

The rise of resale, social selling and online shopping.

Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more

Group of teens.

Weekly Recap – February 28, 2020

Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more

Healthcare Checkup – February 2020

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

Two sets of hands holding game control devices, facing a TV screen.

Weekly Recap – February 21, 2020

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Weekly Recap – January 24, 2020

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

For the Love of Money

As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their financial supp … Read more

Weekly Recap – November 1, 2019

Me, Worry? Like generations X and Z, Boomers like to share pics and updates with friends and family via social networks. But they’re more likely to fret about how their data is being used (Adobe “Voic … Read more

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

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