Trends: Generational

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Weekly Recap – February 1, 2019

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

The latest YouTube trend benefits mental health? We’re listening.

Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read more

Weekly Recap – January 18, 2019

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more

What consumers expect from bank relationships today.

Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in b … Read more

Weekly Recap – January 11, 2019

Pretty Please You forgot to say “please.” Technology hasn’t been especially kind to manners. Something about high tech triggers primal human behavior. Observe the mobile phone community as they wanton … Read more

Astrology and advertising: Do the stars affect consumer spending?

I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read more

Weekly Recap – January 4, 2019

Bachelor’s Pad Student loan debt is costing grads a lot more than they bargained for. Carrying too much debt makes it hard for recent grads to save for retirement, and to lessen the load, some strive … Read more

63% of Millennials overspend to keep up with Facebook friends.

Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect … Read more

Shoppers want help from technology and social media, not sales associates.

When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for … Read more

Next

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.