Trends: Generational

Young couple lying on grass looking a map.

Weekly Recap – April 19, 2019

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more

Millennials and Gen Z share similar values, except when it comes to discretionary spending. Millennials want financial advice from humans not robots. Parents love to share details of their kids’ lives on social media, but sharenting may not be safe.

Weekly Recap – April 5, 2019

Material Gen If you give a Millennial $1,000… She would likely buy an experience, something shareable and bucket list worthy. If you give a Gen Zer a $1,000, she would likely buy a brand, something th … Read more

Weekly Recap – March 29, 2019

Brick & Mobile Most shoppers don’t check out before opening an app. In a recent study, Yes Marketing learned that 57% of consumers consult retailers’ mobile apps while shopping inside stores. Apps … Read more

Weekly Recap – March 22, 2019

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

Weekly Recap – March 15, 2019

Creep Facebook paid mobile users to install a data-collecting app. Facebook was secretly paying mobile users ages 15 to 35 to share their phone data and web activity through a Facebook Research app. T … Read more

Weekly Recap – March 8, 2019

Data Divide Americans want better digital privacy but aren’t willing to pay for it. According to a study by the Center for Data Innovation, Americans want stricter data privacy but not if it comes wit … Read more

Weekly Recap – March 1, 2019

Challenged Competitors and consumers scrutinize Chevy spot. Consumer skepticism toward marketing is increasing, and Chevy’s recent ad debacle isn’t helping. The car company recently pulled its latest … Read more

Weekly Recap – February 22, 2019

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Weekly Recap – February 1, 2019

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

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