Trends: Generational

Weekly Recap – August 16, 2019

X-tra Elusive A little bit analogue, a little bit digital. Gen Xers comfortably toggle between media channels, which should make them a marketer’s dream. Instead, their aptitude makes them even harder … Read more

Weekly Recap – August 2, 2019

Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more

Working late: More and more older workers plan to work past retirement age.

We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end … Read more

Millennial moms are cultivating kindness. Here’s how.

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more

Weekly Recap – July 26, 2019

Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more

Young woman looks at image in phone.

Weekly Recap – July 12, 2019

Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more

Weekly Recap – June 28, 2019

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Weekly Recap – May 24, 2019

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Gen We is redefining what it means to be creative:

Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more

Torso of a woman holding a mug that reads like a boss

Weekly Recap – May 10, 2019

Raise Expectations Gen Z expects a promotion within their first year of employment. A study of 1,000 Gen Z survey-takers ages 18 to 23 revealed that 76% expect a promotion within their first year at a … Read more

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