Trends: Generational

Weekly Recap – May 24, 2019

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Gen We is redefining what it means to be creative:

Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more

Torso of a woman holding a mug that reads like a boss

Weekly Recap – May 10, 2019

Raise Expectations Gen Z expects a promotion within their first year of employment. A study of 1,000 Gen Z survey-takers ages 18 to 23 revealed that 76% expect a promotion within their first year at a … Read more

Discover and do over: Why Millennials enjoy repeat vacations.

Millennials don’t go on vacation; they execute carefully crafted plans. Long before the bags are packed, Millennials invest hours online researching, planning and deliberating options, according to a … Read more

Millennials: The young and the anxious.

Think back to “Alexander and the Terrible, Horrible, No Good, Very Bad Day.” Poor, unlucky Alexander wakes up with gum in his hair, then suffers one misadventure after another. From tripping on his sk … Read more

Weekly Recap – April 26, 2019

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

Young couple lying on grass looking a map.

Weekly Recap – April 19, 2019

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more

Millennials and Gen Z share similar values, except when it comes to discretionary spending. Millennials want financial advice from humans not robots. Parents love to share details of their kids’ lives on social media, but sharenting may not be safe.

Weekly Recap – April 5, 2019

Material Gen If you give a Millennial $1,000… She would likely buy an experience, something shareable and bucket list worthy. If you give a Gen Zer a $1,000, she would likely buy a brand, something th … Read more

Weekly Recap – March 29, 2019

Brick & Mobile Most shoppers don’t check out before opening an app. In a recent study, Yes Marketing learned that 57% of consumers consult retailers’ mobile apps while shopping inside stores. Apps … Read more

Weekly Recap – March 22, 2019

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

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