Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for advertisers to target. But, to do … Read article
The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after years of the pandemic, but retailers and … Read article
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional advertising has been closing for … Read article
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To put it simply, this is your YouTube, Netflix, … Read article
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor shortages and ongoing supply chain challenges driving up … Read article
To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… weren’t exactly favorable. It’s been enough to make the … Read article
The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Work from home” and “stay safe at home” rules and recommendations … Read article
Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to new technology, the strategies … Read article
Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view the newest Cleveland Clinic … Read article
As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging in shared … Read article
The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By … Read article
Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people are dropping mobile e-shopping. Check up … Read article