Trends: Media

Woman sitting in front of laptop and holding smartphone.

Weekly Recap – June 26, 2020

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

Watching TV at home.

COVID-19 is challenging media plans. Why brands should advertise.

The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Wor … Read more

10 online courses to make you a smarter marketer.

10 online courses to make you a smarter marketer.

Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to … Read more

Mom sits on a couch with two babies and a tablet.

Weekly Recap – December 20, 2019

Novelty No More Smart-homes are going mainstream. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide, accordin … Read more

Weekly Recap – September 6, 2019

Ad-versity Ad interference is prompting many consumers to employ ad blockers. Heavy ad loads, and aggressive formats like screen takeovers and auto play video with sound have internet users taking gre … Read more

Weekly Recap – June 28, 2019

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Weekly Recap – March 22, 2019

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 14, 2018

Answer Me When consumers post comments, they expect a response. In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers’ soc … Read more

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