Trends: Media

10 online courses to make you a smarter marketer.

10 online courses to make you a smarter marketer.

Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to … Read more

Mom sits on a couch with two babies and a tablet.

Weekly Recap – December 20, 2019

Novelty No More Smart-homes are going mainstream. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide, accordin … Read more

Weekly Recap – September 6, 2019

Ad-versity Ad interference is prompting many consumers to employ ad blockers. Heavy ad loads, and aggressive formats like screen takeovers and auto play video with sound have internet users taking gre … Read more

Weekly Recap – June 28, 2019

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Weekly Recap – March 22, 2019

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 14, 2018

Answer Me When consumers post comments, they expect a response. In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers’ soc … Read more

What marketers can expect in 2019: Media consumption.

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read more

gen-z.jpg

Gen Z gets real about marketing.

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read more

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