Trends: Media

Weekly Recap – June 28, 2019

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Weekly Recap – March 22, 2019

Cooler Ads Walgreens’ cooler doors target shoppers with personalized ads. Walgreens is adding a personal touch to its cooler doors with smart tech that triggers specific ads based on consumers’ age, g … Read more

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 14, 2018

Answer Me When consumers post comments, they expect a response. In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers’ soc … Read more

What marketers can expect in 2019: Media consumption.

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read more

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Gen Z gets real about marketing.

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read more

Weekly Recap – August 17, 2018

Not all social media is created equal, and not everyone trusts all social media either. Brands are using Instagram stars to market their products to the masses. Stay on top of the ever changing world … Read more

Healthcare Checkup – June 2018

Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read more

Weekly Recap – June 8, 2018

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more

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