Trends: Social Marketing

Weekly Recap – August 23, 2019

Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more

Social Marketing Example #5: Heineken, Worlds Apart

A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read more

Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.

“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more

Weekly Recap – August 9, 2019

Snap On Snapchat’s efforts to re-engage users is paying off. Per Q2 Financial Results, daily active users increased 8% year-over-year (YOY) to 203 million, revenue is up 48% YOY and the number of Snap … Read more

Project Play is Tackling Childhood Sports Retirement

Across the United States, childhood obesity rates are on a steady increase. And often, childhood obesity can carry into adulthood. In Michigan, the percentage of high school students who have obesity … Read more

Social Marketing Example #3: Love Has No Labels

No sexuality, no race, no age, no religion. Love is love and love has no labels. Since 2015, Love Has No Labels has worked to make the world a more accepting and inclusive place in which all people ca … Read more

Social Marketing Example #2: Moms Demand Action, Gun Control PSA

Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools acros … Read more

Weekly Recap – July 26, 2019

Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more

Social Marketing Example #1: Burger King Real Meals

When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this ch … Read more

17 wow-worthy social marketing campaigns

17 wow-worthy social marketing campaigns

Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media … Read more

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