Trends: Social Marketing
Weekly Recap – September 20, 2019
(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more
Social Marketing Example #11: Crisis Relief – Liking Isn’t Helping
Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more
Social Marketing Example #10: Alzheimer’s Association “Pure Imagination.”
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read more
Weekly Recap – September 13, 2019
Creators Evolve Social media and live stream platforms are going after YouTube’s secret sauce—creator-driven videos. Because ad revenues and user engagement. Per eMarketer, TikTok and Twitch are parti … Read more
Social Marketing Example #9: Boys Don’t Cry, White Ribbon PSA
Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read more
Social Marketing Example #8: World Wildlife Fund, Horrifying. More Horrifying.
A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read more
Weekly Recap – September 6, 2019
Ad-versity Ad interference is prompting many consumers to employ ad blockers. Heavy ad loads, and aggressive formats like screen takeovers and auto play video with sound have internet users taking gre … Read more
Social Marketing Example #7: “Don’t Cover It Up” Domestic Violence Video
The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort … Read more
Social Marketing Example #6: Always – “Like a Girl”
Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read more
Weekly Recap – August 23, 2019
Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more
