Trends: Branding

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

People looking at smartphones

What brands can learn from the White Claw Summer and Popeyes crazes.

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more

Two sets of hands holding game control devices, facing a TV screen.

Weekly Recap – February 21, 2020

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Weekly Recap – January 24, 2020

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

Weekly Recap – January 17, 2020

Brand Bests And Blunders Brand image is paramount to success. Bad experiences and bad business practices erode consumer confidence and trust (cough, Facebook, cough). It only takes one decent option f … Read more

Weekly Recap – January 10, 2020

See, Snap & Search Visual search is catching on among US internet users. Not yet mainstream, still more than half of US internet users said they are especially interested in using visual search wh … Read more

Pepsi can.

Weekly Recap – January 3, 2020

That’s What I Like Pepsi is kicking off the New Year with a new tagline, “That’s What I like.” Per company spokespeople, the tag was inspired by Pepsi’s most loyal drinkers, who proudly like what they … Read more

Mom sits on a couch with two babies and a tablet.

Weekly Recap – December 20, 2019

Novelty No More Smart-homes are going mainstream. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide, accordin … Read more

Weekly Recap – December 13, 2019

Red Up One in 10 consumers online are now using Reddit, the self-proclaimed front page of the internet. Mobile users are largely responsible for Reddit’s recent growth spurt, but it’s estimated that t … Read more

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