Trends: Branding

Image of social media icon of thumbs down

Weekly Recap – January 15, 2021

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Four people write 2021 with sparklers

Weekly Recap – January 8, 2021

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

Legs printed on ketchup packets

Guerrilla Marketing Example #9: Landmine Ketchup

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more

Frontline Giant Dog

Guerrilla Marketing Example #6: Frontline Giant Dog

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read more

Guerrilla Marketing Example #5: Jeep Outdoor Parking

Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrill … Read more

2020 Covenant Social Umbrella Brand

Trusting your hospital.

Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was t … Read more

Kong footprints

Guerrilla Marketing Example #3: Kong: Skull Island

If anyone could put the gorilla in guerrilla marketing… it’s the legendary King Kong. In 2017 (twelve years after the icon first hit the big screens), King Kong was returning to the theaters with the … Read more

Guerrilla Marketing Example #2: UNICEF “Dirty Water” Campaign

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more

Plastic six-pack rings caught on mermaid statue

Guerrilla Marketing Example #1: Plastic is Forever

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

Guerrilla marketing

10 Examples of Wildly Creative Guerrilla Marketing

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read more

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