Trends: Branding

Social media in colored block letters

The importance of social media etiquette for businesses.

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more

Multiple papers displaying brand strategy

How to build consumer trust as confidence in brands declines.

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

Decreasing margins and budgets: What’s a hospital marketing director to do?

Decreasing margins and budgets: What’s a hospital marketing director to do?

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

How brands are showing solidarity with Ukraine

How brands are showing solidarity with Ukraine

On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more

How employees can become brand ambassadors.

How employees can become brand ambassadors.

As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more

Healthcare Advertising Example #2: New York Presbyterian Hospital

Healthcare Advertising Example #2: New York Presbyterian Hospital

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more

Tourists bike in Copenhagen

Brand and Performance Marketing, Vikings and Bike Things

Brand V. Performance Brand and performance marketing are two different but equally important drivers of business success. Brand marketing’s job is win consumer attention and consideration, while perfo … Read more

Man walking by a large poster advertising Harry’s.

Weekly Recap – March 19, 2021

Bottom Feeders The race to the bottom of the sales funnel begins with brand marketing. Branding is the foundation on  which enduring consumer relationship are made. Few purchases are made without prev … Read more

Image of social media icon of thumbs down

Weekly Recap – January 15, 2021

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Four people write 2021 with sparklers

Weekly Recap – January 8, 2021

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

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