Trends: Branding

Our Creative Team’s favorite ads from this weekend’s game.

Our Creative Team’s favorite ads from this weekend’s game.

Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more

Should brands bail on X, formerly Twitter?

Should brands bail on X, formerly Twitter?

Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more

Sonic logos: The evolution of the advertising jingle.

Sonic logos: The evolution of the advertising jingle.

When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more

Why cybersecurity is critical in building brand trust.

Why cybersecurity is critical in building brand trust.

Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more

Extreme weather in the forecast? Here’s what brands can do

Extreme weather in the forecast? Here’s what brands can do.

You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more

Social media in colored block letters

The importance of social media etiquette for businesses.

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more

Multiple papers displaying brand strategy

How to build consumer trust as confidence in brands declines.

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

Decreasing margins and budgets: What’s a hospital marketing director to do?

Decreasing margins and budgets: What’s a hospital marketing director to do?

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

How brands are showing solidarity with Ukraine

How brands are showing solidarity with Ukraine

On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more

How employees can become brand ambassadors.

How employees can become brand ambassadors.

As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more

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