Trends: Branding

Guerrilla Marketing Example #2: UNICEF “Dirty Water” Campaign

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more

Plastic six-pack rings caught on mermaid statue

Guerrilla Marketing Example #1: Plastic is Forever

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

Guerrilla marketing

10 Examples of Wildly Creative Guerrilla Marketing

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read more

5 brands supporting to healthcare workers.

5 brands supporting healthcare workers.

In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus … Read more

Woman sitting in front of laptop and holding smartphone.

Weekly Recap – June 26, 2020

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

Brands and racial justice: Why companies should show support.

This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read more

Woman jumping off rocks into water.

How consumers will (and won’t) be spending their summer.

Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read more

Mom comforts toddler

Weekly Recap – June 5, 2020

Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

Weekly Recap – April 17, 2020

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

Woman wearing surgical mask.

Weekly Recap – April 10, 2020

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

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