At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Director Soujanya Settipalli took us behind the scenes of two … Read article
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natural fit. Our government marketing work … Read article
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a group as diverse as our population. Especially when it … Read article
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavior change requires research into the psychology … Read article
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between government services and resources to the people who need … Read article
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division does for trees. Our research … Read article
Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consumers’ experience. For Michigan Schools and Government Credit Union … Read article
Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for teens to enter careers beyond the cubicle. So when the Michigan Hospitality Foundation came … Read article
We’ve worked on the HAP brand a few times in our agency’s long history. And as Michiganders, many of us had lived with it as well as our health plan. So when we worked on a new brand campaign for … Read article
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a message they’ve heard countless times before: Don’t drink and drive. The … Read article
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend it across clinical areas … Read article
Consumers Energy invests a lot of energy (and money) into making the lives of Michiganders better. They partnered with Brogan to promote their STEM (Science, Technology, Engineering and Math) educational initiatives. We made the idea genius. We connected their various … Read article