Trends: Branding
The weekly recap – August 11, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Celebrating 30 years of creative advertising: #13 Travel Michigan.
You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live. Everybody gets it. I’m sure people are envious when I’m talking to someo … Read more

The weekly recap – August 4, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Native advertising—an ad in news clothing?
I’ve been duped, and chances are so have you. A few weeks ago, I was brunching leisurely over a Sunday edition of The New York Times. After chewing on the news and business sections, I reached for som … Read more

Celebrating 30 years of creative advertising: #12: Arthur Andersen & Co
In the mid-1990s, Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocke … Read more
The weekly recap – July 28, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
TD Canada says “thank you” to customers in a viral video.
Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “ … Read more

The weekly recap – July 21, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The weekly recap – July 14, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #9 MDCH Smoking Cessation: Women
Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read more