Brand V. Performance Brand and performance marketing are two different but equally important drivers of business success. Brand marketing’s job is win consumer attention and consideration, while perfo … Read more

Bottom Feeders The race to the bottom of the sales funnel begins with brand marketing. Branding is the foundation on  which enduring consumer relationship are made. Few purchases are made without prev … Read more

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read more

Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrill … Read more

Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was t … Read more

If anyone could put the gorilla in guerrilla marketing… it’s the legendary King Kong. In 2017 (twelve years after the icon first hit the big screens), King Kong was returning to the theaters with the … Read more

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more