Blog: Brand Strategy & Creative Campaigns

Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read article

Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Ge … Read article

One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water.  Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, why … Read article

They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advan … Read article

It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly activ … Read article

Growing up in the 70s, I was surrounded by smokers. Dad smoked. Mom smoked. Teachers. Priests. People on TV. People in office buildings. Doctors. Even Wilma Flintstone smoked. So, kids openly pretende … Read article

If you’re in the healthcare marketing world, I’ll wager you’ve heard this stat a multitude of times via a plenitude of forums: 72% of Internet users say they looked online for health information in th … Read article

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO … Read article

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read article

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?”  I’m sure all married women (and men) have experienced the same … Read article