Trends: Branding

“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand buildi … Read article

Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical Universi … Read article

If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read article

Walt Disney and happy kids. They just go together. That’s why the new Walt Disney Pavilion at Florida Hospital for Children – the whole hospital concept – is a top pick for innovative healthcare marke … Read article

When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. A … Read article

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A d … Read article