Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.)
But videos with real messages have legs, too. You’ll find no better example, in my opinion, than the Pink Glove Dance.
Each time I watch this sweet and silly video of healthcare workers dancing around in their scrubs and surgical caps, it brings a smile to my face. The video stars staffers at Portland, Oregon’s Providence St. Vincent Medical Center. Everybody featured is wearing pink vinyl gloves and dancing for breast cancer awareness.
Well, the video was such a hit that its sponsor, Medline (the manufacturer of those pink gloves), had to make another one.
“If one video and one hospital could bring this much attention to breast cancer awareness and prevention,” reads a caption on the website, “think about the impact of a video that featured 20 times the people and facilities participating in it.”
The result is this sequel video. The video features 4,000 dancers from 14 different medical facilities and this time, they include healthcare workers and breast cancer survivors.
The sequel is just as fabulous as the first video, if not more. The song, “You Won’t Dance Alone” by the Best Day Ever, is perfect. The choreography is really impressive. (Well, impressive for a bunch of people who spent their twenties in med school.)
But it’s the vast number of participants that makes me cry every time I watch the sequel. There are dancers from hospitals in Newark, NJ to La Jolla, CA to Plano, TX and they are all working it. Their joy is infectious and incredibly moving. These healthcare workers (and janitors and administrators and lab techs etc.) are all helping women with breast cancer. They fight the disease every day. As a breast cancer survivor, I can attest—these videos really do matter.
That’s clearly why Medline is keeping the magic going. Today, July 2nd, they’ll announce the details for another Pink Glove Dance competition. You know I’m going to campaign for my amazing treatment team to submit a video. I’d also love to be part of one of those survivor dances.
Whether or not we Detroiters make the cut, I’ll just be glad to see the Pink Glove Dances continue. I promise you won’t regret the eight minutes (ten if you stick around to make a donation to the National Breast Cancer Foundation) you’ll spend watching these advocates shake their booties for breast cancer.