Trends: Marketing to Women

Let’s Talk: Women in the Workforce

In 2015, Reese Witherspoon was one of many recipients of Glamour’s Women of the Year award. In her acceptance speech, Witherspoon talked about the production company she founded and said she recognize … Read more

Weekly Recap – February 1, 2019

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

Weekly Recap – December 21, 2018

Power Suite Target’s latest fashion collaboration targets socially conscious. Target has long focused on the fashionista, partnering with the likes of Mizrahi, Missoni and Victoria Beckham. Now the re … Read more

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Weekly Recap – May 25, 2018

You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

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Weekly Recap – April 13, 2018

Plans for Earth Day? Adidas does and it’s sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they’re expanding their business. Looking to expand yours? Perha … Read more

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Weekly Recap – April 6, 2018

What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin’ Donuts or Starbucks? One of these brand … Read more

Weekly Recap – March 23, 2018

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more

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Weekly Recap – March 9, 2018

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more

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Weekly Recap – January 26, 2018

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, mas … Read more

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Weekly Recap – January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice … Read more

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