Trends: Marketing to Women

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Weekly Recap – January 26, 2018

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, mas … Read more

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Weekly Recap – January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice … Read more

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Weekly Recap – December 1, 2017

We’re still full from Thanksgiving, but when we’re ready to start cooking again, you’ll find us shopping for these brands that are disrupting the grocery industry. Transparency, customization and auth … Read more

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Weekly Recap – November 17, 2017

It’s science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this … Read more

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Talk finance to me: how to market your financial brand to women.

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read more

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Weekly Recap – November 3, 2017

Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There’s a note for that. Apple stylizes the music note to represent different genres and artists. Un … Read more

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Weekly Recap – September 15, 2017

Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless … Read more

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Weekly Recap – September 8, 2017

Got data? Here’s how LinkedIn has become THE place for business-to-business digital marketing. Gens X, Y and Z all agree on this. Check out these stats from Influenster to see how women of all ages fe … Read more

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Sex may be memorable but does it sell?

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read more

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Women have money to invest. So, what’s stopping them?

When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the fa … Read more

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