Weekly Recap – January 26, 2018

Ellyn Davidson 01/25/18 - 8:51 pm

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, master the Instagram basics. Then, see consumer loyalty.


5 trends that will shape social media in 2018. Move away from vanity metrics. Likes, comments and shares aren’t showing the true value of social for brands.

Snapchat is making app install ads more targeted with deep links. More data, less problems (for marketers that is). Advertisers are finding new ways to target consumers who have already downloaded and opened an app.

How brands from Subway to Maserati are using Instagram effectively. Bring more to the table. Instagram is a visual platform first, but to succeed, brands need to keep consumers consistently engaged.

Meanwhile, back at the RANCH

Marketing Statement – First Quarter 2018. Digital will continue to dominate marketing in the year to come as financial brands work multiple channels to build relevance. But it’s a tough crowd. Millennials are postponing big plans and Boomers are putting off retirement. Breaking through is all about building trust.

What’s word of mouth worth? Trillions. When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spending.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


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