Trends: Workplace Culture

Mom works on a laptop on the floor with a baby by her side.

Weekly Recap – February 12, 2021

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Mom comforts toddler

Weekly Recap – June 5, 2020

Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

The Brogan Bunch: Staying connected during a pandemic.

On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more

Social distancing elbow bump

Weekly Recap – March 20, 2020

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

Millennials repeat the same vacations to avoid stressful research.

For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read more

Weekly Recap – August 30, 2019

Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more

Life lessons by Brogan: 9 things I learned during my summer internship

Reflecting on my summer internship at Brogan & Partners, I realized how much I’ve changed in the past year. Truly, it was in comparing the work I did last summer and this summer, and the responsib … Read more

Working late: More and more older workers plan to work past retirement age.

We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end … Read more

Weekly Recap – July 26, 2019

Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more

How are employers supporting soon-to-be parents?

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more

Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.