Trends: Workplace Culture

Mom comforts toddler

Weekly Recap – June 5, 2020

Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

The Brogan Bunch: Staying connected during a pandemic.

On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more

Social distancing elbow bump

Weekly Recap – March 20, 2020

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

Millennials repeat the same vacations to avoid stressful research.

For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read more

Weekly Recap – August 30, 2019

Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more

Life lessons by Brogan: 9 things I learned during my summer internship

Reflecting on my summer internship at Brogan & Partners, I realized how much I’ve changed in the past year. Truly, it was in comparing the work I did last summer and this summer, and the responsib … Read more

Working late: More and more older workers plan to work past retirement age.

We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end … Read more

Weekly Recap – July 26, 2019

Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more

How are employers supporting soon-to-be parents?

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more

Hand holding a wallet with a loyalty card.

Weekly Recap – June 14, 2019

Redeeming Qualities What’s your type? When it comes to redeeming benefits points, there are three dominant consumer types, according to recent Forrester Research. Meet the Hoarding Heroes, Savvy Spend … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.