Trends: Digital

Tourists bike in Copenhagen

Brand and Performance Marketing, Vikings and Bike Things

Brand V. Performance Brand and performance marketing are two different but equally important drivers of business success. Brand marketing’s job is win consumer attention and consideration, while perfo … Read more

Man wearing headphone and speaking in to a microphone at a laptop

Which podcasts will break through? Twitter offers more subscriptions

Podcast Palooza The seventh annual IAB Podcast Upfronts wrapped up this month, leaving brands, agencies and buyers to ponder which podcasts will break through in the year ahead. The three-day event gi … Read more

Woman wearing earbuds and holding a mobile phone in a shop

Podcasting perseveres, Facebook Reels and Twitter gets to work

Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more

Man sitting on a bench reading a newspaper that covers his face.

Weekly Recap – February 26, 2021

Traditional Trusted More Traditional media formats are less popular, but more trusted. Print, radio and TV have lost consumers in recent years, but the traditional media formats have kept their trust. … Read more

Mom works on a laptop on the floor with a baby by her side.

Weekly Recap – February 12, 2021

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Woman scrolling through TV shows on a mobile device

Weekly Recap – January 29, 2021

Next Binge Adults spent an extra hour per day on digital activities in 2020 than they did in 2019—nearly eight hours on the daily, per eMarketer reports. Total time online across all devices is expect … Read more

Image of social media icon of thumbs down

Weekly Recap – January 15, 2021

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Four people write 2021 with sparklers

Weekly Recap – January 8, 2021

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

Two women sitting in a living room recording a podcast

Weekly Recap – December 18, 2020

Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more

Mobile phone capturing friends in a line

Weekly Recap – November 20, 2020

Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more

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