Trends: Digital

Video continues to rise for 2022 – where are consumers watching?

Video continues to rise for 2022 – where are consumers watching?

In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more

Multiple papers displaying brand strategy

How to build consumer trust as confidence in brands declines.

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

Technology is changing. How are we changing with it?

Technology is changing. How are we changing with it?

There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphon … Read more

What are NFTs and where are they going next?

The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data store … Read more

Decreasing margins and budgets: What’s a hospital marketing director to do?

Decreasing margins and budgets: What’s a hospital marketing director to do?

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

The QR code: An unexpected pandemic hero

The QR code: An unexpected pandemic hero

Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned … Read more

3 web trends to avoid

3 web trends to avoid

In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website th … Read more

7 best practices for display ads

7 best practices for display ads

Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital adver … Read more

5 social media updates and enhancements

5 social media updates and enhancements

What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read more

Tourists bike in Copenhagen

Brand and Performance Marketing, Vikings and Bike Things

Brand V. Performance Brand and performance marketing are two different but equally important drivers of business success. Brand marketing’s job is win consumer attention and consideration, while perfo … Read more

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