Trends: Digital

Weekly Recap – February 15, 2019

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Weekly Recap – January 11, 2019

Pretty Please You forgot to say “please.” Technology hasn’t been especially kind to manners. Something about high tech triggers primal human behavior. Observe the mobile phone community as they wanton … Read more

Weekly Recap – January 4, 2019

Bachelor’s Pad Student loan debt is costing grads a lot more than they bargained for. Carrying too much debt makes it hard for recent grads to save for retirement, and to lessen the load, some strive … Read more

Shoppers want help from technology and social media, not sales associates.

When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 28, 2018

Demanding Healthcare consumers will expect more from providers in 2019. Frustration with the healthcare system will prompt more consumers to advocate for themselves, according to Gartner Iconoculture … Read more

Weekly Recap – December 21, 2018

Power Suite Target’s latest fashion collaboration targets socially conscious. Target has long focused on the fashionista, partnering with the likes of Mizrahi, Missoni and Victoria Beckham. Now the re … Read more

Hey Google, show us a shot-for-shot recreation of “Home Alone.”

Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “H … Read more

2019: The year smartphones scan for food poisoning?

Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Eve … Read more

What marketers can expect in 2019: Media consumption.

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read more

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