Trends: Digital

Weekly Recap – December 6, 2019

Let’s Dance Pandora is ready to take its relationship with listeners to the next level. It wants to be listeners’ one and only. The one they stream when there’s work to do, parties to throw and calori … Read more

Weekly Recap – November 22, 2019

Controlled Substance Twitter is giving users greater control over their conversations by making “Hide Replies” available to all. The feature lets users to hide certain replies on their tweets, from th … Read more

Weekly Recap – November 15, 2019

All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more

Weekly Recap – November 8, 2019

Content OPtimized Five free Google tools your content team should be using right now. There are lots of tools to help marketers craft strong content to attract and nurture prospects. Few are free, sim … Read more

Weekly Recap – October 25, 2019

Chief More Officer The world of Chief Marketing Officer is transforming at the speed of, well, marketing. Thanks to big data, technology, IoT and renewed interest in customer experience, the CMO has a … Read more

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Weekly Recap – October 11, 2019

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Weekly Recap – October 4, 2019

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Weekly Recap – August 23, 2019

Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more

Social Marketing Example #5: Heineken, Worlds Apart

A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read more

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