Trends: Digital

Standout Social Media Campaign Apple

Standout Social Media Campaign Example #10: Apple

Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of the … Read more

Tis-the-season-to-shop

‘Tis the season to shop: 5 holiday shopping trends to look out for in 2022.

The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide … Read more

3+ lessons to bring home from Digital Summit Detroit 2022

3+ lessons to bring home from Digital Summit Detroit 2022

Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were … Read more

9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar

9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar

If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more

5 dynamics driving insurance companies to digital advertising

5 dynamics driving insurance companies to digital advertising

To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional adverti … Read more

Standout Social Media Campaign Example #8: Spotify

Standout Social Media Campaign Example #8: Spotify

With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more

When will digital video surpass TV? Sooner than you think.

When will digital video surpass TV? Sooner than you think.

All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read more

Standout Social Media Campaign Example #7: Tourism Australia

Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, … Read more

Standout Social Media Campaign Example #6: OREO

Standout Social Media Campaign Example #6: OREO

Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter … Read more

Why cybersecurity is critical in building brand trust.

Why cybersecurity is critical in building brand trust.

Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more

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