Trends: Digital

Why cybersecurity is critical in building brand trust.

Why cybersecurity is critical in building brand trust.

Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more

Standout Social Media Campaign Example #5: HAP

Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more

It's Time to BeReal - A Two-Minute Rundown of the Social Platform

It’s Time to BeReal – A Two-Minute Rundown of the Social Platform

Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic ver … Read more

Standout Social Media Campaign Example #3: Vienna Tourist Board

We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. T … Read more

Extreme weather in the forecast? Here’s what brands can do

Extreme weather in the forecast? Here’s what brands can do.

You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more

When advertising works on advertisers

When advertising works on advertisers

As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more

So good, we had to share: 10 standout social campaigns.

The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have … Read more

7 new social media advertising opportunities

7 new social media advertising opportunities

Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative co … Read more

What Amazon changed to promote this year's Prime Day event.

What Amazon changed to promote this year’s Prime Day event.

Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more

An introduction to the Metaverse.

An introduction to the Metaverse.

A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more

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