Trends: Insights & Trends

Fake friends: How influencer fraud is costing marketers millions.

Fake friends: How influencer fraud is costing marketers millions.

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

The honest scoop on online physician reviews

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read more

Project Play is Tackling Childhood Sports Retirement

Across the United States, childhood obesity rates are on a steady increase. And often, childhood obesity can carry into adulthood. In Michigan, the percentage of high school students who have obesity … Read more

Millennial moms are cultivating kindness. Here’s how.

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more

How are employers supporting soon-to-be parents?

Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more

Weekly Recap – July 19, 2019

Just Playin Two in three U.S. consumers would surrender social media apps or TV for mobile games. According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of consumers … Read more

The Block is Hot

Oddly enough, the inspiration behind this blog came from a personal place. After contemplating for hours and days at a time, I figured what better way to get over my writer’s block than by writing abo … Read more

Weekly Recap – May 31, 2019

Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more

You have beef with me? Why many consumers are opting meatless.

Grilling season is upon us. Cue the backyard barbecues, smell of burgers in the neighborhood and hordes of hungry people in line at your local meat counter. Or… maybe scratch that last part. For years … Read more

Weekly Recap – May 24, 2019

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

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