Trends: Insights & Trends

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

How to create an optimal online checkout experience.

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

Woman listening to a podcast

How podcast marketing can connect you to your niche consumer

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Weekly Recap – February 7, 2020

Pro-Engagement More than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021, per eMarketer. This year, 49.6% of companies with 100+ employees will use the profe … Read more

Weekly Recap – January 31, 2020

Get Personal Personalization was the Association of National Advertisers’ (ANA) 2019 word of the year and a high budget priority in 2020. Nearly half of B2C marketers globally will increase spend on p … Read more

Weekly Recap – November 15, 2019

All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more

Fake friends: How influencer fraud is costing marketers millions.

Fake friends: How influencer fraud is costing marketers millions.

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

The honest scoop on online physician reviews

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read more

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