It’s the season of ghosts and goblins, but many advertisers are fearing something greater: the latest trends. From the AI takeover to the ever-changing algorithms, there’s no shortage of worries keeping marketers up at night. So where does our team … Read article
Searching for something nowadays takes many forms. There’s Google, Bing, Yahoo, DuckDuckGo, ChatGPT, Claude, Perplexity, Siri, Alexa, Co-pilot. Audiences are even searching on social media platforms. The list is growing each year, so how can you reasonably keep up with … Read article
At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Director Soujanya Settipalli took us behind the scenes of two … Read article
Social media moves fast, but so do the opportunities. Whether it’s longer videos, smarter search, or fresh platforms, a sound strategy is all about experimenting with purpose. To help keep our team sharp, Account Director Jennifer Kramer did a social … Read article
From who’s seeking care to how they expect to receive it, healthcare is transforming fast. In a recent presentation to the agency, Account Director Angela Stankoff explored the biggest changes driving that shift… and what they mean for patients, providers … Read article
Behind every strong campaign is a simple truth: people engage with what they understand. No matter how creative or clever a message is, if it’s hard to read, it won’t connect. That’s why readability and accessible copy are things we … Read article
Advertising doesn’t exist in a vacuum — every message lands in the context of someone’s lived experience. That’s why content and trigger warnings have entered the conversation. Content warnings can provide empathetic warnings to audiences before interacting with topics that … Read article
Consumers are deep in their holiday shopping. The question is, where are they purchasing this year? After years of online shopping, many are rediscovering the benefits of in-person retail. But beyond the return to brick-and-mortar stores, there are new trends … Read article
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, but led by creative … Read article
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I asked our Creative Team, … Read article
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — here are my key takeaways: “AI helps … Read article
For the twentieth time since its inception, Merriam-Webster capped off our year with a word to sum up the past 12 months. As someone who loves both words and pop culture, the annual announcement is a much-anticipated event. 2021 appropriately … Read article