Trends: Insights & Trends

We’re all ears for these 7 podcasting trends.

We’re all ears for these 7 podcasting trends.

The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more

Sonic logos: The evolution of the advertising jingle.

Sonic logos: The evolution of the advertising jingle.

When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more

In our spending era: A summer 2023 recap

In our spending era: A summer 2023 recap

Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized … Read more

Meta Threads

Meet Threads: Meta’s newest app and Twitter’s latest match.

“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more

Netflix’s password sharing crackdown sparks frustration and profits.

Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more

AI tools for advertising: The good, the bad & the downright hilarious.

The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more

QR capabilities head skyward in 2023

PHOTO: BILIBILI Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scan … Read more

I spent two months with an AI Chatbot. Here’s where it was useful… and where it fell flat.

What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math … Read more

Humor in Financial Advertising, Example #5: TIAA

As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more

We asked an AI platform to write a blog post about Brogan & Partners.

We asked an AI platform to write a blog post about Brogan & Partners.

About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for M … Read more

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