Trends: Insights & Trends

Plastic six-pack rings caught on mermaid statue

Guerrilla Marketing Example #1: Plastic is Forever

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

Guerrilla marketing

10 Examples of Wildly Creative Guerrilla Marketing

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read more

Man holds smartphone in hand with social media image on screen.

Weekly Recap – April 24, 2020

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

Woman wearing surgical mask.

Weekly Recap – April 10, 2020

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

How to create an optimal online checkout experience.

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

Woman listening to a podcast

How podcast marketing can connect you to your niche consumer

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Weekly Recap – February 7, 2020

Pro-Engagement More than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021, per eMarketer. This year, 49.6% of companies with 100+ employees will use the profe … Read more

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