Trends: Insights & Trends
![Brogan & Partners](https://brogan.com/wp-content/uploads/2014/05/brogan-office-260x182.jpg)
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
![Our Creative Team’s favorite ads from this weekend’s game.](https://brogan.com/wp-content/uploads/2024/02/superbowl-blog-260x182.jpg)
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
![Key takeaways from “Where AI Can Make the Biggest Impact” webinar](https://brogan.com/wp-content/uploads/2024/02/ai-blog-260x182.jpg)
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
![What we can take from 2023’s Word of the Year](https://brogan.com/wp-content/uploads/2023/12/Authentic_1.0-260x182.jpg)
What we can take from 2023’s Word of the Year.
For the twentieth time since its inception, Merriam-Webster capped off our year with a word to sum up the past 12 months. As someone who loves both words and pop culture, the annual announcement is a … Read more
![We’re all ears for these 7 podcasting trends.](https://brogan.com/wp-content/uploads/2023/09/podcasting-blog-260x182.jpg)
We’re all ears for these 7 podcasting trends.
The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more
![Sonic logos: The evolution of the advertising jingle.](https://brogan.com/wp-content/uploads/2023/09/soundboard-blog-260x182.jpg)
Sonic logos: The evolution of the advertising jingle.
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more
![In our spending era: A summer 2023 recap](https://brogan.com/wp-content/uploads/2023/08/TaylorSwift-blog-260x182.jpg)
In our spending era: A summer 2023 recap
Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized … Read more
![Meta Threads](https://brogan.com/wp-content/uploads/2023/07/threads-blog-260x182.webp)
Meet Threads: Meta’s newest app and Twitter’s latest match.
“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more
![](https://brogan.com/wp-content/uploads/2023/06/netflix-blog-260x182.jpg)
Netflix’s password sharing crackdown sparks frustration and profits.
Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more
![](https://brogan.com/wp-content/uploads/2023/05/WomaninWater-253x182.jpg)
AI tools for advertising: The good, the bad & the downright hilarious.
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more