Trends: Insights & Trends

Brogan & Partners

Celebrating 40 years of creative advertising.

In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more

Our Creative Team’s favorite ads from this weekend’s game.

Our Creative Team’s favorite ads from this weekend’s game.

Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more

Key takeaways from “Where AI Can Make the Biggest Impact” webinar

Key takeaways from “Where AI Can Make the Biggest Impact” webinar

If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more

What we can take from 2023’s Word of the Year

What we can take from 2023’s Word of the Year.

For the twentieth time since its inception, Merriam-Webster capped off our year with a word to sum up the past 12 months. As someone who loves both words and pop culture, the annual announcement is a … Read more

We’re all ears for these 7 podcasting trends.

We’re all ears for these 7 podcasting trends.

The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more

Sonic logos: The evolution of the advertising jingle.

Sonic logos: The evolution of the advertising jingle.

When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more

In our spending era: A summer 2023 recap

In our spending era: A summer 2023 recap

Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized … Read more

Meta Threads

Meet Threads: Meta’s newest app and Twitter’s latest match.

“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more

Netflix’s password sharing crackdown sparks frustration and profits.

Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more

AI tools for advertising: The good, the bad & the downright hilarious.

The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more

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Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.