Trends: Insights & Trends

World Wildlife Fund

Standout Social Media Campaign Example #2: World Wildlife Fund

The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife … Read more

Extreme weather in the forecast? Here’s what brands can do

Extreme weather in the forecast? Here’s what brands can do.

You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more

When advertising works on advertisers

When advertising works on advertisers

As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more

An introduction to the Metaverse.

An introduction to the Metaverse.

A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more

Video continues to rise for 2022 – where are consumers watching?

Video continues to rise for 2022 – where are consumers watching?

In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more

Multiple papers displaying brand strategy

How to build consumer trust as confidence in brands declines.

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

4 ways a copywriter brainstorms creative ideas

4 ways a copywriter brainstorms creative ideas

In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve w … Read more

5 ways inflation is affecting consumer spending habits.

5 ways inflation is affecting consumer spending habits.

As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more

6 environmentally conscious companies.

6 environmentally conscious companies.

According to recent research for a PwC Global Consumer Insights Survey, consumers care more about sustainability than ever before. In fact, about half of respondents claim to consciously consider fact … Read more

3 new social media advertising opportunities

Another quarter has come and gone, and in the social media space, that often means we’ve seen a handful of updates and enhancements. In Q1, for example, Facebook announced they’d selected a third-part … Read more

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