Trends: Insights & Trends

The latest YouTube trend benefits mental health? We’re listening.

Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read more

Astrology and advertising: Do the stars affect consumer spending?

I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read more

Hey Google, show us a shot-for-shot recreation of “Home Alone.”

Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “H … Read more

2019: The year smartphones scan for food poisoning?

Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Eve … Read more

What marketers can expect in 2019: Media consumption.

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging … Read more

Online patient portals: Why aren’t patients using them?

A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that … Read more

8 Instagram Updates your brand should know about.

A lot can change in a year. Perhaps you cut your hair? Changed jobs? Bought a house? Did something arts and crafty? Did you post your updates to Instagram? And did you notice their new features? … Read more

What marketers can expect in 2019: Health and Wellness.

What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave … Read more

What marketers can expect in 2019: Cause marketing.

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read more

Weekly Recap – November 9, 2018

Feels Like Happiness Wealthier consumers find happiness in experiences, while less affluent prefer stuff. Experiential marketing is what Instagram Stories are made of. Look at me, I’m skydiving into a … Read more

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