Trends: Insights & Trends

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

Woman listening to a podcast

How podcast marketing can connect you to your niche consumer

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Weekly Recap – February 7, 2020

Pro-Engagement More than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021, per eMarketer. This year, 49.6% of companies with 100+ employees will use the profe … Read more

Weekly Recap – January 31, 2020

Get Personal Personalization was the Association of National Advertisers’ (ANA) 2019 word of the year and a high budget priority in 2020. Nearly half of B2C marketers globally will increase spend on p … Read more

Weekly Recap – November 15, 2019

All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more

Fake friends: How influencer fraud is costing marketers millions.

Fake friends: How influencer fraud is costing marketers millions.

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

The honest scoop on online physician reviews

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read more

Project Play is Tackling Childhood Sports Retirement

Across the United States, childhood obesity rates are on a steady increase. And often, childhood obesity can carry into adulthood. In Michigan, the percentage of high school students who have obesity … Read more

Millennial moms are cultivating kindness. Here’s how.

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more

Previous Next

Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.