When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still remember it: To … Read article
Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized once-in-a-lifetime events and entertainment fueled by fellow female icons. As summer … Read article
“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-based conversation app that loosely resembles rivaling Twitter. Threads debuted … Read article
Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdown. As of this … Read article
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihood, the truth is somewhere … Read article
Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scannable QR code in the sky. The … Read article
What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math homework, a photo of nature, a … Read article
As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A joke that hits home with viewers gives them … Read article
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for Mint Mobile in his voice, use … Read article
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on YouTube and social media platforms. Now that we’ve mostly rebounded from … Read article
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of their most successful, user-generated campaigns, #ShotoniPhone. … Read article
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide change, what will this season of … Read article