Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were contagious. These are a few … Read article
The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after years of the pandemic, but retailers and … Read article
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional advertising has been closing for … Read article
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm when they reintroduced the previous … Read article
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To put it simply, this is your YouTube, Netflix, … Read article
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As hackers get more adept and consumers hear about more … Read article
The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife Fund (WWF) used a fun and engaging social … Read article
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature down one degree. How many months until fall? 2022 has … Read article
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if … Read article
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it is, exactly. … Read article
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still photography, platforms are changing to make video … Read article
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article