He loves me. He loves me not. The game that many of us played as young girls repeats itself for those in abusive relationships. As nurturers, women believe we can change people. We are usually more forgiving than men, more … Read article
There is a reason it’s called body image. The image we have in our head doesn’t always match the image in the mirror. Just today, my skinny, healthy friend, commented on how she feels fat. I am like “Hello! You … Read article
As a creative director, I believe the best creative always surprises. I am always drawn to work that juxtaposes images in unexpected ways. This campaign for Land Transport New Zealand does a masterful job at this. The photography and retouching … Read article
I read somewhere that the generation now graduating, Generation Y, will be the least entrepreneurial of any generation. Over scheduled by parents and over rewarded with trophies for just about everything, they don’t seem to be as much of go-getters … Read article
Awareness is nice, but it won’t put a roof over anyone’s head. The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing campaign for Covenant House, the largest homeless shelter … Read article
I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the Michigan … Read article
Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame seed bun” first to our Magnavox then … Read article
What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to be when they grow up, … Read article
In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or perhaps to be honest … Read article
We used to tell teens to “just say no”. It was defense. Now, with this campaign, The Partnership for Drug Free America is making staying drug-free really cool, empowering and inspiring. This campaign is so right on. I’ve seen many … Read article
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social marketing is all about. … Read article