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If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down the stairs, … Read article
Blog Category: Insights & Trends
Innovative healthcare marketing example #1.
I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and why it’s so … Read article
Creative social marketing example #21: United Way.
I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world a better place. Some of … Read article
Creative social marketing example #20: United Nations Campaign.
Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s best. The UN Voices Project combines cutting edge … Read article
Creative social marketing example #19: World Wildlife Fund.
Over the years, the WWF has done some brilliant advertising. The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog has done an admirable job collecting some of … Read article
Creative social marketing example #18: Michigan Department of Health and Human Services.
Okay, I cannot do a blog series on creative social marketing without giving some props to our client, the Michigan Department of Health and Human Services. For over 20 years, we’ve been partners in creating some of the most memorable ad … Read article
Creative social marketing example #17: Thinkb4youspeak.
Homophobics are still in the closet. Even though most of us have gay friends, relatives, co-workers or at the very least have watched “Will & Grace”, homophobia is still hiding out there. And sometimes, it comes out, passive-aggressively, like when … Read article
Creative social marketing example #16: Stop Land Mines.
This PSA is so powerful, I am going to let it speak for itself. Maybe we all would care more about the land mine problems in other countries, if it were in our backyard. Subscribe to our blog to get … Read article
Creative social marketing example #15: obesity prevention.
Despite the 40 billion dollars poured into the diet industry, 2 out of 3 Americans are clinically obese. I, myself, have poured a big chunk of change into this industry. And while I adore my nutritionist, Gail Posner, and the … Read article
Creative social marketing example #14: Partnership for a Drug-Free America.
“This is your brain. This is your brain on drugs.” Was there even anti-drug advertising before this memorable spot hit our TV sets in the 80’s? The mother to all PSA’s, this spot has been quoted, copied, spoofed, and lives … Read article
Creative social marketing example #13: Parkinsons Society Canada.
Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it. In any case, I cannot imagine … Read article
Creative social marketing example #11: My Sisters’ Place.
He loves me. He loves me not. The game that many of us played as young girls repeats itself for those in abusive relationships. As nurturers, women believe we can change people. We are usually more forgiving than men, more … Read article