I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world a better place. Some of the best creative has come from public service announcements. What makes this campaign for the United Way Toronto special, is that it was not just a brilliant idea, it was brilliantly executed. That takes commitment, passion and know-how. Kudos to the production team that pulled it off (no pun intended)!
If you have any other creative social marketing examples to share, please do in the comments below! You can also subscribe to our blog to stay updated with the latest insights and trends in creative marketing.
This blog post is last in the series, 21 creative social marketing examples.