Trends: Nonprofit

Guerrilla Marketing Example #4: Canadian Red Cross

Guerrilla Marketing Example #4: Canadian Red Cross

In 2006, the Canadian Red Cross wanted people to learn basic first aid skills, but while most would agree that’s a great idea, it’s a fairly low priority in our busy lives. The Red Cross decided to us … Read more

Guerrilla Marketing Example #2: UNICEF “Dirty Water” Campaign

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more

Plastic six-pack rings caught on mermaid statue

Guerrilla Marketing Example #1: Plastic is Forever

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

Guerrilla marketing

10 Examples of Wildly Creative Guerrilla Marketing

Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and une … Read more

We donated $100 to 10 organizations supporting the black community. And you can, too.

On #blackouttuesday, Brogan & Partners posted a black square on our social media channels, but right away, we knew that wasn’t enough. We wanted to do something — anything — to heal our heartbreak … Read more

Weekly Recap – December 26, 2019

Door Buster Convenience trumps experience this holiday. So much for mall santas and festooned storefronts. This Christmas season, consumers opted to shop online more and venture out less, according to … Read more

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Facebook fundraising 101: How to support nonprofits and personal causes.

Facebook fundraising 101: How to support nonprofits and personal causes.

Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching thems … Read more

Weekly Recap – October 11, 2019

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Social Marketing Example #17: The Shelter Pet Project – Start a Story. Adopt.

You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read more

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