Trends: Nonprofit

Brogan is giving back to the Black community.

Brogan is giving back to the Black community.

In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating wort … Read more

In homage to the queen, get a “Ma’ammogram,” please.

A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more

Legs printed on ketchup packets

Guerrilla Marketing Example #9: Landmine Ketchup

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more

Friends of Cancer Patients Beach Towel

Guerrilla Marketing Example #8: Friends of Cancer Patients Beach Towel.

Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to a … Read more

Guerrilla Marketing Example #7: UNICEF Turn Soldiers Back into Children

Did you know each year, thousands of kids worldwide are recruited as child soldiers against their will? UNICEF explains, “…the recruitment and use of children by armed forces is a grave violation of c … Read more

: A woman is being filmed by another woman, using a smartphone

Weekly Recap – September 18, 2020

Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more

Guerrilla Marketing Example #4: Canadian Red Cross

Guerrilla Marketing Example #4: Canadian Red Cross

In 2006, the Canadian Red Cross wanted people to learn basic first aid skills, but while most would agree that’s a great idea, it’s a fairly low priority in our busy lives. The Red Cross decided to us … Read more

Guerrilla Marketing Example #2: UNICEF “Dirty Water” Campaign

More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scal … Read more

Plastic six-pack rings caught on mermaid statue

Guerrilla Marketing Example #1: Plastic is Forever

Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of … Read more

Guerrilla marketing

10 Examples of Wildly Creative Guerrilla Marketing

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read more


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