Trends: Nonprofit

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Facebook fundraising 101: How to support nonprofits and personal causes.

Facebook fundraising 101: How to support nonprofits and personal causes.

Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching thems … Read more

Weekly Recap – October 11, 2019

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Social Marketing Example #17: The Shelter Pet Project – Start a Story. Adopt.

You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read more

Ban 3D Printed Guns

Social Marketing Example #16: Stop Handgun Violence, Ban 3D-Printed Guns

In 2019 alone, there have been over 250 mass shootings in the United States. Over 240 people have died and over 900 have been injured. Technology is supposed to help us, but when it gives people the c … Read more

Powerless Queen

Social Marketing Example #14: Project Nanhi Kali’s “Powerless Queen.”

Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read more

Healthy Minds Anti Stigma

Social Marketing Example #13: Healthy Minds Canada Anti‑Stigma

We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read more

Weekly Recap – September 27, 2019

Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more

Enough SAID

Social Marketing Example #12: “Enough SAID” Brochure

When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more

Weekly Recap – September 20, 2019

(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

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