Trends: Nonprofit

Weekly Recap – December 28, 2018

Demanding Healthcare consumers will expect more from providers in 2019. Frustration with the healthcare system will prompt more consumers to advocate for themselves, according to Gartner Iconoculture … Read more

Brogan Volunteers 2018

Brogan & Partners is committed to giving back. And 2018 was no exception. At the beginning of the year, we set a goal to donate 5% of our agency income back to the community through pro bono, volu … Read more

A school fundraiser parents are psyched to support? It’s real.

Where there’s a kid in school or sports… there’s a fundraiser. It’s a fact of life — especially mine. With countless children I know and love, I’m constantly seeing brochures filled with cookie doug … Read more

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What people ask smart speakers most.

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

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Why cause marketing should be your top priority.

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read more

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Weekly Recap – May 25, 2018

You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

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Why more brands want their own sales holiday.

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Weekly Recap – April 6, 2018

What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin’ Donuts or Starbucks? One of these brand … Read more

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Weekly Recap – March 30, 2018

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more

Weekly Recap – March 23, 2018

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more

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