Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it. In any case, I cannot imagine how painful it would be to experience the kind of physical betrayal that comes with Parkinsons Disease. One of my best friend’s dad had it. It was painful for her to watch Parkinsons steal him bit by bit away from her. Most of us take for granted that if we want something like a pen, we reach for it and get it. We can’t understand a degenerative disease that makes simple tasks like this so extremely difficult, one that interrupts the circuits between our brains and our bodies. This awareness campaign for the Parkinsons Society of Canada does an excellent job of visualizing for us what happens when a body betrays it’s owner with this disease.
At Brogan, creative healthcare advertising is one of our strengths. Have you seen this cancer spot we made for St. John Health System? Not only is it award-winning, but it also saved our very own managing partner, Ellyn’s life.
This blog post is #13 in the series, 21 creative social marketing examples.