Creative social marketing example #18: Michigan Department of Health and Human Services.

Laurie Hix 12/02/09 - 12:00 pm

Okay, I cannot do a blog series on creative social marketing without giving some props to our client, the Michigan Department of Health and Human Services. For over 20 years, we’ve been partners in creating some of the most memorable ad campaigns in the state. One of our agency favorites, is “I smoke when I’m coloring.” Research showed the best way to get adults to quit smoking was to do it through their kids. This campaign swept award shows, lit up the quit line call center and was so successful other states were calling in for it.  We even heard that the commercial inspired Whoopi Goldberg to quit smoking. Leo Burnett once said, “There is no such thing as a great advertising agency. There are, however, a few great clients.”  MDCH is a great one (thanks for being great partners, guys), and we’re not blowing smoke.

We love creating social marketing campaigns that involve children. In fact, we created another memorable video about secondhand smoke, starring a very talented child. Have you seen it? Watch it now and it will have you singing for days.

This blog post is #18 in the series, 21 creative social marketing examples.


Blog Category: Insights & Trends

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