Creative social marketing example #4: Boys and Girls Clubs of America.

Laurie Hix 08/19/09 - 11:00 am

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to be when they grow up, this advocacy campaign for the BGCA calls kids to BE GREAT in whatever they do. And calls America to help these kids BE GREAT. The American Dream is that you can be whoever you want to be no matter where you come from. This inspiring campaign gives living proof of what is possible for those who dare to dream and believe in themselves. It is a simple concept, masterfully executed, using the power of words and truth.

BE GREAT AMERICA web site screengrab

When you have a great idea, you can do some great work on a small budget. See what we did with one talented kid, a video camera and an hour of filming in our secondhand smoke video.

This blog post is #4 in my series of 21 creative social marketing examples.

3 thoughts on “Creative social marketing example #4: Boys and Girls Clubs of America.”

  1. Laurie –
    How did they

    Laurie – How did they distribute this? Was it a TV ad? Posted on You Tube? How was it marketed? I do love it.

  2. I thought the BE GREAT TV
    I thought the BE GREAT TV Spot was Awesome! It seems like you covered the bases pretty well. It’s important for kids to know that even in the world of today,they can still be anything they want to be and it is up to us parents, family members, and society as a whole to help them attain their dreams and goals!

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