In my time as copywriter at an advertising agency (exclusively Brogan & Partners), I’ve worked on accounts spanning all industries – healthcare, financial services, nonprofits, retail, etc. I’ve written for almost every medium – TV, radio, print, outdoor, social, digital, … Read article
As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer prices from the previous … Read article
According to recent research for a PwC Global Consumer Insights Survey, consumers care more about sustainability than ever before. In fact, about half of respondents claim to consciously consider factors related to sustainability when making purchasing decisions – wanting to … Read article
Another quarter has come and gone, and in the social media space, that often means we’ve seen a handful of updates and enhancements. In Q1, for example, Facebook announced they’d selected a third-party partner to measure and verify the suitability … Read article
Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned one last night at dinner or at … Read article
As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a brand … Read article
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, find communities and grow businesses. … Read article
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking a brand’s drink. A billionaire … Read article
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in five non-Hispanic Native Americans … Read article
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website that’s easy on your internal team and … Read article
Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital advertising – a paid … Read article
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should pay special attention to. Q3 2021 Social … Read article