In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website that’s easy on your internal team and your target audience, we talked to our digital account director and lead web developer. Here’s what they had to say.
Discover three web trends to avoid in 2021 and beyond.
- Using code – At Brogan & Partners, our lead web developer strives to minimize the amount of custom code he adds to our clients’ websites, because we know it’s easier for our partners to edit without worrying about hidden code – especially since it could cause visible problems. To make sure members of your team can easily update content, familiarize yourself with the theme settings and let your site live within it.
- Choosing non-suitable fonts – Believe it or not, the fonts you choose for your website can greatly affect the user experience. For example, a common mistake many web designers make is choosing unclear fonts such as cursive fonts, hand-drawn scripts, or symbols. Or fonts that do not blend with the overall design. We recommend starting with Google Fonts – of which there are currently 1,321 font families to choose from. (Bonus: One of our senior art directors suggests Open Sans, Montserrat and Source Sans Pro.)
- Hosting a slow site – Did you know 53% of internet users click away if a page takes longer than three seconds to load? Or that search engines can lower your rank as a result of your high bounce rate? To learn more about your load time, we recommend quarterly site speed tests with Google Lighthouse.
Need help improving your website? We’re here for you. As experts in this arena, we can make your website work harder and smarter. Find out how at brogan.com/contact.