Trends: Insights & Trends
5 social media trends our team is following.
Social media moves fast, but so do the opportunities. Whether it’s longer videos, smarter search, or fresh platforms, a sound strategy is all about experimenting with purpose. To help keep our team sh … Read more
4 healthcare trends shaping the next era of care.
From who’s seeking care to how they expect to receive it, healthcare is transforming fast. In a recent presentation to the agency, Account Director Angela Stankoff explored the biggest changes driving … Read more
Creating more accessible copy: Why readability matters in your message.
Behind every strong campaign is a simple truth: people engage with what they understand. No matter how creative or clever a message is, if it’s hard to read, it won’t connect. That’s why readability a … Read more
Your complete guide to content and trigger warnings in advertising.
Advertising doesn’t exist in a vacuum — every message lands in the context of someone’s lived experience. That’s why content and trigger warnings have entered the conversation. Content warnings can pr … Read more
Top holiday shopping trends of 2024: what you need to know this season.
Consumers are deep in their holiday shopping. The question is, where are they purchasing this year? After years of online shopping, many are rediscovering the benefits of in-person retail. But beyond … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
What we can take from 2023’s Word of the Year.
For the twentieth time since its inception, Merriam-Webster capped off our year with a word to sum up the past 12 months. As someone who loves both words and pop culture, the annual announcement is a … Read more
We’re all ears for these 7 podcasting trends.
The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more
