Trends: Insights & Trends
3+ lessons to bring home from Digital Summit Detroit 2022
Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were … Read more
Why advertisers are especially excited for Halloween this year.
The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after y … Read more
5 dynamics driving insurance companies to digital advertising
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional adverti … Read more
Standout Social Media Campaign Example #8: Spotify
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more
When will digital video surpass TV? Sooner than you think.
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read more
Why cybersecurity is critical in building brand trust.
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more
Standout Social Media Campaign Example #2: World Wildlife Fund
The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife … Read more
Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
When advertising works on advertisers
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more
An introduction to the Metaverse.
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more
