Trends: Digital

Teenage girl holding a smart phone.

Weekly Recap – May 1, 2020

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

9 online courses to make you a better boss.

9 online courses to make you a better boss.

A wise man once said, “Leadership and learning are indispensable to each other.” And if you ask us, John F. Kennedy couldn’t be more correct. Being a leader in any corporate capacity requires you to c … Read more

How to create an optimal online checkout experience.

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

Social distancing elbow bump

Weekly Recap – March 20, 2020

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

During the coronavirus outbreak, Americans are quarantining and quaran-streaming.

During the coronavirus outbreak, Americans are quarantining and quaran-streaming.

In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. Bu … Read more

The rise of resale, social selling and online shopping.

The rise of resale, social selling and online shopping.

Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more

Woman listening to a podcast

How podcast marketing can connect you to your niche consumer

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more

Corona: The unlikely victim of the coronavirus.

Corona: The unlikely victim of the coronavirus.

In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more

Group of teens.

Weekly Recap – February 28, 2020

Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more

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