Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in. My father owned two stores and sold to Rite Aid in 1999. He … Read article
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation photos and proud report-card posts, the idea … Read article
A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare social media example. But while … Read article
Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and Spotify … Read article
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby check-ups (which is easier said than done), they … Read article
Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional connection that transcends commercialism, is true genius. One of my … Read article
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usability police” and for years … Read article
South by Southwest or better known as SXSW, is an interactive, music and film festival. A few of us, Broganites, set off on our travels to take part in the interactive portion of the festival. In particular, I was a … Read article
After attending SXSW, one of the best sessions was Dear Google and Bing: Help me rank better! It was practical and gave me tangible items I could take back to my company and to all of you. The session included Danny … Read article
It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours in the day. . . It’s the … Read article