Marketing to women that connects, example 6: Cingular and Verizon.

Laurie Hix 09/06/12 - 11:00 am

Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional connection that transcends commercialism, is true genius. One of my favorite all time commercials was this Cingular commercial below. Having a teen daughter myself, I understand how raging hormones create daily mother daughter battles. I love how this brand flipped the verbal spewing. That was a spot from years ago, but wonder if the creators of this Verizon spot had that in mind for Mother’s Day. This year’s commercial, could make a man cringe, but for us girls with mothers and daughters, it rings true. Making the emotional connection first with your audience helps your marketing message be more memorable and have a deeper impact. It shows you get them. So if you get their life, they are more likely to believe you have also created a product that resonates well with them as well. So tell me what you think about this marketing to women creative. Do these spots speak to you?

Want to see more, check out my first post in my series 20 examples of marketing to women that connects.

Blog Category: Digital

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